So the Apple Special media event happened! But! What actually happened?
Tim Cook began the event with a little spiel about how great Apple has been doing this year with the iPhone 6 and iPhone 6 Plus being the fastest selling iPhones in history, rolled out now in 32 Countries, and rolling out in China today.
He went on to talk about how Apple Pay is cool, with 500 more banks signed up to partner with Apple on the payment system so far, and more retailers coming on board too. Apple pay is launching this Monday October 20th!
The CEO then spoke about how proud they are of the Apple Watch, how it’s super rad and has been on the cover of Vogue China! Watchkit (for the benefit of potential Apple Watch developers) will be available next month. Christmas time is App making time, yo!
Mr Craig Federighi came on stage then to talk about software, with iOS 8 get the first spotlight. He explained that 48% of Apple customers are using the new iOS so far and 94% are using either iOS 8 or iOS 7. They have apparently been listening to customer feedback to improve the user experience. The example he makes for this is that they’re bringing back the camera roll.
iOS 8.1 will be available free on Monday!
Now on to OS X Yosemite. It’s cool. It has cool features. AND it will be available free from the Mac App Store today! Check out our rundown of the features of OS X Yosemite here.
ALSO: New iWork for iOS and Mac is available today, for free.
Tim Cook came back on stage to talk about iPads. They’re cool, there’s 675,000 apps in the app store for them, a 100% customer satisfaction rating for the Retina Mini, they’re the best iPads ever, aaaaand he introduces a thinner iPad Air, now available in Gold. According to Phil Schiller, it’s pretty thin: ’6.1mm thick, 18% thinner. Thinnest iPad ever. World’s thinnest tablet.’
And: two iPad Air’s on top of one another are still thinner than an original iPad. Technology, you be silly.
It has a sharper image, an A8X chip, 2nd-gen 64-bit architecture, 3 billion transistors, 40% faster CPU, and 2.5x faster GPU.
New anti-reflective coating reduces reflection by 56% and it has a 10 hour battery life. Features include an 8MP iSight camera with 2.4 aperture, 1080p HD video, Apple-designed image signal processor and a M8 coprocessor.
It will be capable of taking panoramas up to 43 megapixels, burst mode photos , Slo-mo video at 720p FPS and Time-lapse photos.
It will come equipped with faster Wi-Fi, 80211ac with MIMO. There’s a new FaceTime camera on the front with larger 2.2 aperture, 81% more light, improved face detection, burst selfies, Single-shot HDR photos and HDR videos.
AND it will come with Touch ID fingerprint scanner and be able to support Apple Pay.
We will now have Pixelmator for iPad Air as well as a new video editing app called Replay.
iPad Air 2 will retail for $499/599/699 for 16GB/64GB/128GB in Wi-Fi versions. Silver, Space Gray, Gold.
Cellular versions will be offered at $629/729/829.
The iPad Mini is getting a mini update too! This third generation comes in Silver, Space Grey & Gold and comes equipped with the Touch ID. Selling for $399/499/599 for 16GB/64GB/128GB Cellular for $529/629/729.
You can pre-order an iPad Air 2 or an iPad Mini 3 tomorrow, and shipping starts next week.
NOW. 30th birthday of the Mac y’all! Macs are cool.
Tim Cook introduced a new iMac with 5K retina display. How many K retina display? 5. 5K.
5120×2880, 67% more pixels than 4K. It’s got a 27″ display, with 14.7 million pixels which makes it the world’s highest resolution display. Retina 5K display.
The new iMac comes equipped with Thunderbolt 2, Fusion Drive, 3.5GHz quad-core i5, upgradable to 4.0GHz quad-core i7. AMD Radeon $9 M290x, upgradable to M295X.
New iMac with Retina 5K starts at $2499. Shipping today!
And finally, the Mac Mini , such a cute little fella, he gets an update too with a 4th-gen Intel Core processor, Intel Iris and HD Graphics, PCIe-based flash storage, 802.11ac Wi-Fi, and 2 Thunderbolt 2 ports.
New mini starts at $499. Starts shipping today!
And that’s it folks! Tim Cook signed off with this:
“Designed to be incredible products individually. Also designed to work together seamlessly. Because we create both the hardware and the software, we can deliver something that no one else can do. A simple, intuitive and yes, magical experience for our customers.This is our vision of personal technology. And we are just getting started.”
What do you think? Pretty solid updates, but nothing super exciting? 5k is pretty exciting, and everything seems to be getting more cohesive as a group of products that can work beautifully together. We’ll need to get our hands on some iPad Air 2′s to see just how close they come to stacking up to an original, because 6.1mm thick is not thick and stacking iPads sounds like fun. We’re pretty excited to try out Apple Pay on Monday, and get OS X Yosemite too.
Not sure it was “Apple special Media event’ worthy, but there’s a pretty solid little set of updates for us.