This week The American Customer Satisfaction Index (ASCI) released its latest results on U.S. consumer satisfaction in the personal computer industry, (which includes tablets), and Apple won! For the 13th consecutive year.
Geez guys, way to satisfy your customers.
Apple received the same score it did last year – 84 out of 100. The score is achieved through interviews with 3,500 customers chosen at random and contacted via email in June. ACSI’s uses a cause-and-effect econometric model, which it says is based upon survey-measured inputs of customer expectations, perceptions of quality, and perceptions of value.
Samsung, only in its second year of ASCI tracking,was close behind Apple with a score of 83 out of 100, a 6.4% rise compared to its 2015 score.
Amazon was ranked third in customer satisfaction with an 80 out of 100 score, while PC makers Acer, ASUS, Dell, HP, Lenovo, and Toshiba rounded off the list with scores between 73 and 78.