Want the most expensive Apple Watch?



The release of Apple’s new product – the Apple watch – is fast approaching!  A special media event has been announced for March 9th which is believed to focus on the so far unspecified details of the watch, and the release itself is expected early April.



Are we excited yet??



Well, yeah. Because it’s going to be awesome, d’uh. But, we can imagine only a lucky few amongst us are excited about the purchase of this particular version of the Apple Watch. You know, the $69,995  one.



Um, wha?



Yup. Luxury and couture product design company Brikk have announced that they will be customizing a line of exclusive and luxurious versions of the Apple Watch called Lux Watch Line. How luxurious, you ask? Think color options of 24-karat yellow gold, 18-karat pink gold, and 950 platinum. Think lines of 12.3 carat diamonds.



The watches will be disassembled by engineers at Brikk and then customized with diamonds, gold and plates of metal before being reconstructed and shipped out to their customers approximately 4-6 weeks after the Apple Watch release. The line will start at $7,495 for the Standard, $11,995 for the Deluxe, and $69,995 for the Omni.



Apple has yet to specify pricing for all of the Apple watch models, and rumors have built up the high end gold model to be between $10,000 and $20,000, but don’t worry, if you’re not into gold and diamonds, the aluminum Sport model will be offered at a more acceptable $349.



Are you thinking of buying a Apple Watch? If so, will it be covered in diamonds? If so… can we come over later?






Apple needs a lot of gold for the luxury Apple Watch option

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The Apple Watch release is imminent and a March 9 special media event will hopefully confirm not only the exact release date but the specific model pricing as well. We do know that the Apple Watch is going to come in an 18 Karat gold edition model, and there has been a lot of speculation as to how this model in particular will be priced.


There have been guesstimations of between $10,000 and $20,000 big ones. Here’s some more wild estimations from around the tech world – they’re thinking each watch will contain 62.2 grams of gold, and they’re thinking that Apple will sell 1 MILLION of these watches per month after it’s release.


That’s 746 tons of gold used for Apple Watches per year.  That, is about 30% of the world’s annual production of gold. Holy goober-balls, right?


Well, yeah, if those guys are right, that’s a lot of Goober-balls. However, other jewelry and tech experts have estimated the gold in the Apple Watch to be at about half that amount, and the price tag to be at a minimum of $5000, not $10, 000.


Looks like we’ll just have to wait and see. Until then, check out all the other models of the Apple Watch that will be on offer come April.




Apple hit with another lawsuit

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Even more uh-oh spaghettios!


Apple has been hit by another lawsuit this week, with Ericsson suing them for infringing on 41 wireless-related patents which they believe make little products like the iPhone and the iPad work. Hmm.


This occurred after Apple refused to accept a licensing deal from Ericcson, as their previous deal expired mid January. When that happened, Apple was a little miffed at Ericsson and filed suit against them, claiming that they were demanding excessive royalties for patents not essential to LTE standards. Ericsson countersued, seeking an estimated $250 million to $750 million in royalties per year for Apple to continue licensing its patented wireless technologies. Apple refused to settle, and now Ericsson is really pissed. 
“By refusing Ericsson’s fair and reasonable licensing offer for patented technology used in Apple smartphones and tablets, Apple harms the entire market and reduces the incentive to share innovation,”


However, Ericsson is not actually asking for money from Apple anymore, with the company now asking the U.S. International Trade Commission for an exclusion order against Apple. That means they want the iPhone, the iPad and other products they believe use their patented technology blocked from being sold in the United States.


As we said, Uh, oh, spaghettios.


Deals of the Week Friday!

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What a beautiful weekend we have to look forward to! And it’s almost here! If you plan on getting on some hot deals online whilst sipping a mojito on the beach, or in-between hot dates and long brunches with friends, here’s what looks good!



*Get a WinBook 1080p Action Video Camera for just $46, or with WiFi for just $66 with Shipping from Microcenter.






*Get a massive 25% off your purchase of $100+ at Macy’s with Coupon code SALE25.




*DazzleGames via eBay are offering their TPU Rubber Ultra-Thin Bumper Cases for iPhone 6 or iPhone 6 Plus in seven colors for $1.99 with free shipping.







*Amazon is offering the Bose Acoustimass 6 Series 5.1-Channel Speaker System, at the pretty incredible price of $399 with free shipping.






*Get a 51″ Samsung  720p 600Hz Plasma HDTV for just $348 with free store pickup at Walmart





*Get a $25 eBay Gift Card (Digital Delivery) for only $23



* Can’t wait for the Apple Watch? Get a Xiaomi MiBand Smart Bracelet Silicone Band Wristband Watch for Android/IOS Phone for just $15.52 after coupon MIBANDS12OFF. Free shipping included. From TinyDeal.



*Swoop on PlayStation 4 with Four Games, One Pick Bundle with 6-Month PS Plus for just $359.99 + Free Shipping. From eBay. 



*eBay is currently offering 10% off Laptops and Cameras of $200+ after Coupon Code: “CLC10OFF” ($50 Max Discount).



*Use that coupon on some great deals such as these two:  The Canon EOS 6D Full Frame Digital DSLR Camera (BODY ONLY) for a low $1099.00 after coupon and with Free Shipping, and the Canon EOS 5D Mark III Full Frame DSLR Camera BODY ONLY for a low $1949.00 after Coupon Code, and with free shipping.





*Wanna try some new games this weekend? Best Buy has a 30% bonus for games trade in.



And that’s a wrap! Hope you guys enjoy your weekend whatever you may be doing!





Apple announces Special Media event on March 9th

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Good news!! One of those things we all love – Apple special media events – has just been announced!


Come March 9th (that’s in just 11 days people!) Apple will be sharing some special news with us at a media event held at 10:00 AM P.S.T at the Yerba Buena Center for the Arts in San Francisco.


What the news? Well, we’re not 100% on that, but that’s of course not unusual for an Apple media event. Here’s what we do know:


The event is named ‘Spring forward’.


Apple will be live streaming the event from it’s website as well as making it available on Apple TV via a dedicated channel.


It is assumed that the event will focus mainly on the imminent release of the much anticipated Apple Watch, including specific price, battery life, accessory and release date details.


There is a rumor that Apple will also talk about a 12-inch Retina Macbook Air as well.


Other than that we’ll just have to wait and see! We will of course keep you up to date with the rumor mill as the event gets closer!




Apple ordered to pay $532.9 Million in patent lawsuit

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Uh oh-Spaghettios.


The day after celebrating what would have been the late Steve Jobs’ 60th Birthday,  a federal jury in Texas has found that Apple infringed on Texas based patent licensing firm Smartflash LLC’s patents relating to digital rights management, data storage and managing access through payment systems.


The infringement exists in relation to iTunes and the jury has hence ordered Apple to pay up – not the original $852 Smartflash was originally after, but $532.9 million big ones. Apple will be appealing the findings of course, saying that Smartflash is exploiting the patent system to seek royalties for tech Apple invented.


From the Sauce, Apple spokeswoman Kristin Huguet:
“Smartflash makes no products, has no employees, creates no jobs, has no U.S. presence, and is exploiting our patent system to seek royalties for technology Apple invented,” said Kristin Huguet, an Apple spokeswoman. “We refused to pay off this company for the ideas our employees spent years innovating and unfortunately we have been left with no choice but to take this fight up through the court system.”


In what seems like an expensive (or lucrative) year for Smartflash, they are also suing Samsung in a lawsuit that will begin after the Apple trial is complete, as well as against HTC Corp and Google.


This case is Smartflash LLC v. Apple Inc., 13-447, in the U.S. District Court for the District of Texas.




Apple’s new iPad Ad debuted during the Oscars




Apple debuted their new iPad Ad last night during the Academy Awards, and as per usual it was an uplifting and inspiring look at what the iPad can do to improve your life. In this case, it was focusing on Artists and in particular, filmmakers.


Because it was shown during the Oscars. And they’re filmmakers, you see? And pretty much about 75% of people who watch the Oscars think about how nice it would be to be up on that stage, holding a little golden statue and saying ” You like me! You really like me!”


Apple wants everyone to achieve that dream! And use your iPad while you’re at it!


The Ad, called ” Make a Film with iPad’,  featured Martin Scorcese in a resonant voiceover and a bunch of students from a Los Angeles County high School using iPads to create films and other art. It finishes with the phrase  ”Everything changes with iPad”. The ad was apparently itself completely shot on an iPad Air 2.


Check out the App store for the new featured section highlighting the Apps that can help student filmmaking, and check out the ad below!







Apple car debuting as early as when?!



Reports have surfaced that the Apple Electric – possibly self driving- car that has lately hit the rumor mill with a vengeance will be debuting as early as 2020.


2020! That’s a very short 5 years away.


This ads to rumors that Apple is looking to buy Tesla (whilst Elon Musk has his interests in SpaceX and in batteries) and has suffered from a lawsuit claiming that Apple has poached vital and under contract engineers from Electric-car battery maker A123 Systems. They are also purported to have hired engineers from Ford, GM, MIT Motorsports, Ogin, Autoliv, Concept Systems, and General Dynamics.


It’s interesting to think about Apple’s entry into such a huge new industry- considering that to buy General Motors they would only need to access 10% of their cash stockpile, it’s an interesting, intriguing and entirely possible new direction they seem to be turning.


As always it remains to be seen whether this project will actually come to fruition or not. We’ll keep you up to date with all the rumors until then!


What do you guys think, would you buy an electric car from Apple?



Happy Birthday Photoshop!




Today marks the 25th anniversary of Photoshop, which, after it’s creation by John Knoll in 1987, was launched on a Mac Plus on the 19th February 1990. To put that into some context for you, this was the same month that Nelson Mandela was released after 27 years imprisonment in South Africa, and that the Bette Midler song Wind Beneath My Wings won at the Grammy’s.


So – pretty long ago.


Photoshop has come a long way since then, enriching our lives, and becoming the industry standard image editing app (and making it so people can trick people everywhere. Thanks photoshop).


Adobe has launched a special celebration of Photoshop, looking back at the last 25 years and looking to the future of the next 25. Check it out here. 

From the Sauce:


“Today, the digital imaging revolution that Photoshop started is so pervasive that remembering a time before it existed takes some work. So it’s with great pleasure, on Photoshop’s 25th anniversary, that we look back to the simpler, pre-millennial world into which it was born, not to celebrate the past but to recognize what an awesome transformation our world has undergone in such a short amount of time.”



Do yourself a favor – Google Photoshop so you can truly appreciate it’s effect on society (and enjoy a treasure trove of majestic images!)




Upcoming Modern Family show shot entirely on Apple devices!

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Everyone’s favorite dysfunctional family, the Dunphy’s & Pritchett’s from ABC’s show Modern Family will be coming at you through the lens of only Apple devices in an upcoming episode of the show.


On February 25th, the Modern Family you see will have been entirely shot on an iPhone 6 and iPad Air 2. Not only that, but the whole episode will take place on a MacBook Screen as Claire Dunphy tries to get in touch with her daughter Haley by using various Mac Apps (think iMessage, FaceTime etc) to call members of her family whilst stuck at an airport. Pretty impressive!


The episode, entitled “Connection Lost” airs Wednesday, February 25 on ABC.