Do you still have a 4-inch iPhone? You’re not alone!

Some data was just released by a mobile analytics company called Mixpanel that show that about 32.22% of active iPhone users have a 4-inch screen. For those of you playing at home, that’s an iPhone 5, 5c and 5s, as well as the rumored 5se – a new 4-inch iPhone that is said to be released in March this year.


By the way – iPhone 5se? Like Fivesy? Isn’t that a bit too cute? Or is it exactly cute enough….


According to the data, the iPhone 5S represents 20% of current active iPhones, the iPhone 5 is at 7.53% and the iPhone 5C sits pretty and plastic at 5.66%.


Are you still using a 4-inch screen? Do you want to be? A lot of people love the size  and usability of the 4-inch, but as the last few iPhone updates were bigger, those people are left using 2 year old technology, even if it is on a perfect sized screen for them. That’s why the iPhone Fivesy. (5se) Coming in at a purported $500, this little guy has a lot of people considering the upgrade.


Will you be upgrading from your 4-inch screen to the Fivesy? Or will you make the leap to the iPhone 7 at the end of the year?


Either way, when you decide to upgrade, make it a little easier and sell your stink old iPhone to us!




Top 10 Things you shouldn’t do with your phone

We’ve all had these fancy pocket computer phone things for a while now, but there’s still people out there that need some iPhone courtesy learnin’! In that vein, here’s 10 things mobile phone users should never do! In our humble opinion anyway, and what do we know?


1. Please don’t miss social opportunities that you mistake as awkward social situations by pretending that you’re texting.

When we use technology to avoid possibly awkward situations, we’re simply avoiding learning how to manage ourselves in possibly awkward situations. Once we learn that, we can turn these situations around to use them in our advantage. Evil genius or awesome Yogi advice?



2. Don’t go one step further and pretend to be on a phone call, cos, you know, the phone will probably ring.

There is no sage advice with this one. Just don’t risk it, please. For humanity’s sake.


3. Don’t Judge people on their smartphone choice or lack of choice.

Just because you made a choice based on your own understanding of how technology works well in your own life, does not mean you should judge other people for making a different decision. Your opinion on which brand is better may be important to you, but calling people sheep or stupid for their smartphone choice is irrelevant and, well, dumb. People make different choices, get over it.


4.Please don’t put your phone on loudspeaker, put it right in front of your mouth and then proceed to yell into it.

This. This just hurts everyone’s ears and some people’s souls. Please consider the poor souls around you. Speaking quietly is far more effective in business and personal relationships, at any rate. However, it is far more acceptable if you are yelling into your phone because you are pretending it is a microphone, and that you are Steven Tyler.


5. Don’t Frape.

In case you don’t know, Fraping is when someone leaves their phone or computer unattended and has their FaceBook app or page open. The aim is to then go ahead and try to make them seem stupid/gay/pregnant etc to their many friends and loved ones.

Who is actually laughing at these? Please stop. The only exception is if it is totally awesome, like this one.


6. It’s totally the cool thing these days to make sure that no-one uses their phone at the dinner table. We get it, people are trying to be disconnected from the outside world, and only connected to the people in the physical space around them.

But please, understand if someone has to have their phone on. Sometimes people have things going on in their lives that means they need to be connected to the outside world. It doesn’t mean they’re rude.


7. On the total opposite hand, don’t take out your smartphone to do anything that is less important that what is happening in the room around you. Especially if there is something happening that is important to someone you care about.



It’s so tempting, we know, and we know you’re super awesome at things and can do two or three things at once, and we know you’re one of the best drivers you or anyone else knows, but that’s what other people thought, minutes before they crashed.

Just don’t do it.


9. Don’t forget to use your upgrade!

Sirs! Madams! You should upgrade! Why are you waiting around with a stinky old phone? You can do better, you can be better! Upgrade! And then don’t you dare leave that stinky old phone in a drawer. Sell it for CASHMONEY.

Then smile!



10. Don’t forget to be super grateful and happy about the tiny fancy computer in your pocket that lets you communicate, educate, create, listen to music, play games and movies, take photos and video. It’s kind of ridiculous.



Future Tech of the Week! Wiivv

This week’s future tech of the week is one to help you #keepgoing! Are you a runner? If you are, you’re going to want to check these babies out, because, well, they’re awesome. Introducing Base by Wiivv.




A customized 3D printed insole with beautiful and durable design and foot digitization captured via smart phone.


Base by Wiivv has raised $105,957 of a $50,000 goal on Kickstarter with 17 days to go, and is exactly what you need to maximize comfort, promote alignment and lessen fatigue.


To customize your pair of insoles , all you need is 5 minutes and a smartphone. BAM!  2D images are taken through the Wiivv smartphone app, verified by an expert and processed to produce a 3D-printable file for a pair of insoles to perfectly fit you.


Some key science-type facts, straight from the source:


“In a kinematic analysis done by a 3rd party, BASE custom insoles have been found to significantly reduce joint loading in the knee and hip – which translates into reduced injuries and increased performance in athletic activities. They give you more control through your full range of motion and help spread the impact force of walking and running activities to areas best suited for absorption.
Our specially designed heel cup delivers optimum stability, shock absorption and comfort. The “hole in the heel cup” design was created in collaboration with pedorthic experts to reduce heel raise. Reduced heel raise is a key feature that allows users of BASE insoles to keep the built-in or removable insoles of their current footwear. The ¾ shell delivers biomechanical neutrality, lessens pressure on the forefoot, and offers better stability.”


Sounds like we should be running to get some before they’re all insoled out…


…We’ll be here all week…



Check out Base by Wiivv here, or check out their campaign on Kickstarter here. 



Apple Watch & Apple TV win!

So we’ve all heard about the forecasted decline in Apple sales, but, to quote Nicki Minaj, Apple, What’s good?


As we talked about in our original Apple earnings call report, both the Apple Watch and the Apple TV set new quarterly sales records in 1Q 2016.


The Apple TV saw its best quarter ever following the launch of the fourth-generation device.


Exact sales prices of both devices aren’t known, as tricky Apple puts them into an “Other” category – one that also includes iPods and Beats headphones. Revenue for the Other category jumped from $2.7 billion in 1Q2015 to $4.35 billion in 1Q2016.


Overall, it was a record quarter for Apple with $18.4 billion in profit on $75.9 billion in revenue.


$18.4 billion clams. So many clams.

New Apple AD!

All about.. Apps? And how they’re the future of TV? We don’t know, you should probably just watch it. Just kidding, we watched it and as per usual – they’re probably right.












Will Apple dabble in VR?

During this week’s earnings call for the first fiscal quarter of 2016 (fourth calendar quarter), Tim Cook talked about up-and-coming-tech-that-will-take-over-the-world-as-we-know-it-virtual reality.


Here’s what he said:


“It’s really cool, and it has some interesting applications.”


Vague much. Rumors have it that Apple does have a team of employees working in the VR field, and just last week hired leading virtual reality expert, Doug Bowman. They have also made some recent VR- ish acquisitions like augmented reality startup Metaio, real-time motion capture firm Faceshift, and expression analysis startup Emotient.


Apple Reality coming to a Best Buy near you? Maybe!



Apple facing first ever decline in Sales this quarter?

The Apple earnings call was yesterday, and all looked pretty good, with a bunch of profit and revenue records being broken. However. CEO Tim Cook also warned/advised that they’re expecting iPhone sales to decline  in the March quarter.


This would make it the first year-over-year decline since, well, ever, and it will happen if they sell less than 61.2 million iPhones in the quarter.


So many iPhones….. 


This would also contribute the Apple’s expected decline in overall revenue, forecasted at $50-$53 billion. The same quarter a year ago had a total revenue of $58 billion.


However Cook did mention that 60% of customers who owned an iPhone before the iPhone 6 and iPhone 6 Plus haven’t upgraded yet – which means come September and the iPhone 7, BAM EVERYONE UPGRADES! Better be worth it, Cook!


Even though the decline was talked about, and remains talked about, with some calling it the end of the iPhone, etc, etc, it’s not, and Apple remain positive about their sales. Which they should, you know, ‘cos they’re selling so many iPhones. 





Apple Earnings call details

Today was the day when Apple held their earnings call, detailing the financial results of the first fiscal quarter of 2016 – which is actually, just to confuse you, the fourth calendar quarter of 2015.


So how have Apple been going? Plugging along quietly? Well, you might have guessed it, because they seem to be pretty good at it – it was record breaking.


For the quarter, Apple posted revenue of $75.9 billion and a net quarterly profit of $18.4 billion.


Just a drop in the bucket, really.


Interestingly enough, international sales accounted for 66 percent of revenue. And just to put the cherry on top of the very expensive pie,  Apple currently holds $215.7 billion in cash and marketable securities, partially offset by $53.2 billion in long-term debt.


Now, let’s get down to the nitty gritty. Apple sold (again, a record)  74.8 million iPhones during the quarter, Mac sales were down slightly to 5.3 million units sold from 5.5 million units in the year-ago quarter, and iPad sales were also down with a measly 16.1 million (from 21.4 million).


From the Sauce, CEO Tim Cook:

“Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV, the growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.”





Future Tech Toy of the Week! PowerUp FPV

How fun are paper airplanes? Everyone loves them. If you know someone who doesn’t  love paper airplanes, we give you permission to give them a wet willy.


So imagine our excitement to tell you guys about the PowerUp FPV –  A Live Streaming Paper Airplane Drone. WHAT. HOW COOL IS THAT.






Pretty damn cool, that’s how cool.


It’s a paper airplane drone which you control using an onboard live streaming camera and Google Cardboard Virtual Reality. You see what your plane sees, controlling your paper drone with intuitive movements of your head. Mind Blown.



Check out the Kickstarter campaign here, and check out their rad website! You can preorder the PowerUp FPV now for $199!



Again, we’re going to remind you guys… Valentines Day is fast approaching! Give your loved one the gift of a rad Live Streaming Paper Airplane Drone and they’ll love you forever. 




New iPhone research

Is your iPhone making you crazy? Normally it’s the people trying to talk to you through your iPhone that’ll make you nutso, but according to new research – you’re iPhone’s not helping out either.


A study carried out by Dr Michelle Drouin, from Indiana University-Purdue, found that 89% of university undergraduates had experienced ‘Phantom vibration syndrome’, which tricks the brain into thinking your phone has vibrated – indicating a notification – when no such thing has occured.


You know that feeling, that little nudge against your leg or pocket area, and then you think – ‘Ooh, I think that’s my personal telephone telling me that someone wants to talk to me or liked something I did.’  But then you take your phone out and it’s just there, looking ta you, like ‘what? Nothing to see here.’

Stupid iPhone.


The syndrome, whilst having a official and slightly scary name, is yet to actually harm a human (bar the ego).