Everyone had their eyes and ears firmly placed on the part of the third quarter Apple earnings report that would tell the world exactly how well the newest Apple product – the Apple Watch – is selling.
Apple is smarter than that, though. Combining the Apple Watch into the ‘other product’s’ category made it so that no specific numbers on the Watch sales were made available.
They could be roughly gleaned, though. The other products category, which includes the Apple Watch, the iPod, the Apple TV and accessories like headphones, had $2.6 Billion in revenue this 3rd quarter, compared to $1.7 Billion in the same quarter last year.
The Apple Watch, of course, was not part of the revenue in that quarter last year, leaving many to speculate that the almost $1 Billion dollar difference was directly due to Apple Watch sales. Those speculating however must also take into consideration that iPod sales were down from last year.
CEO Tim Cook also made sure people knew that Apple Watch sales during it;s first 9 weeks of availability were higher than that of the original iPad and iPhone when they were first released, and that June sales of the Apple Watch were up from April and May, signifying rumors of decreasing sales were false.
Some in the tech arena are still pessimistically watchful (… get it?) of the Apple Watch and it’s sales and success potential, however Apple is full steam ahead, with now over 8,500 apps for the device, and a new OS coming out in the Fall.
From the Sauce himself, Tim Cook:
“We believe the possibilities for Apple watch are enormous.”