Highlights of extensive Tim Cook Interview here

The Washington Post has posted a new interview with Tim Cook, where he talks about his first five years as Apple CEO. The interview, rather depressingly titled ‘ Running Apple ‘is sort of a lonely job’, goes in depth about how he feels he has grown in the role and hints at future Apple product pathways.

 

From the Sauce:

 

How the company itself has changed under his tenure as CEO:

 

“The obvious things are we have more employees. The company is four times larger [by revenue since 2010]. We’ve broadened the iPhone lineup. That was a really key decision and I think a very good one. We’ve gone into the Apple Watch business, which has gotten us into wellness and in health. We keep pulling that string to see where that takes us. Lots of core technology work has been done.”

 

 

The Future of Apple Products:

 

“Look at the core technologies that make up the smartphone today and look at the ones that will be dominant in smartphones of the future — like AI. AI will make this product even more essential to you. It will become even a better assistant than it is today. So where you probably aren’t leaving home without it today — you’re really going to be connected to it in the future. That level of performance is going to skyrocket.

 

 

Siri & Apple AI:

 

“Increasingly, Siri understands things without having to memorize certain ways to say things. The prediction of Siri is going way up. What we’ve done with AI is focus on things that will help the customer. And we announced in June that we’re opening Siri to third parties, so third-party developers can now use Siri. So a simple example with that, whatever kind of ride-sharing app you might use, Uber or Lyft in the United States, you could just — using your voice — order the car. So third-party developers are writing tons of those that will be available to the public in the fall. And that’s how we’re broadening Siri in a huge way.

 

The possibility of Apple branded Augmented reality:

 

“I think AR (augmented reality) is extremely interesting and sort of a core technology. So, yes, it’s something we’re doing a lot of things on behind that curtain that we talked about. [Laughs.]

 

 

Read the full interview here.