Sometimes you just have to take a photo of the rad sushi you just got from UberEats. We get it. It’s worth recording and getting excited about. BUT… what if deleting those foodie memories from your Insta could be worth much, much more?
Land O’Lakes is a Minnesota based dairy producer who has a campaign called delete to feed. To promote awareness of the hunger epidemic in America, they’re hoping people will delete foodie pics from their Instagram, and if they do – they, in partnership with The Martin Agency, will donate 11 meals per photo to Feeding America.
To participate, you need to visit http://deletetofeed.com/ and link your Instagram. Once linked, the user can simply select and delete the necessary pics.
From the Sauce, Andy Azula, SVP and executive creative director of The Martin Agency;
“This small act has a big payoff. Hopefully, this helps raise awareness of the food problem within the United States,”
The campaign will likely run through to the end of October or until Land O’Lakes reaches its goal of donating $250,000, the equivalent of 2.75 million meals.
So, go on, delete the picture of that rad UberEats Sushi for a good cause!
Man, now we want Sushi.