So, Apple Maps. Garnering a lot of press and a lot of anti-apple ammo, maps was the rather large hiccup of the iPhone 5 release. The premise made sense- take the advantage of owning one of the biggest and most useful apps away from one of their biggest competitors- Google. If they had the brainpower, they could build their own version. And they did, built using Dutch navigation equipment and Tom Tom’s Data.
And it works. Just not… perfectly. Yet. Soon after the release the internet was flooded with screenshots showing the inaccuracy of the application, from wrong destination information to odd looking buildings, roadways etc. Stating that your destination was in the ocean 10 miles out is not very good for a maps application. Unfortunatley the more humerous the inaccuracy, the worse it was for Apple- and anyone relying on the app to get them somewhere…
So. The app itself is not quite fully formed. It does, however, work very well for a lot of people. Here at iPhone Antidote we have used it extensively- across two countries, in the city and in the middle of nowhere, and have only come across one inaccuracy. Don’t get us wrong- there are apparently lots out there, we just haven’t happened across a lot of them.
Disregarding the flaws for a moment- the features of Maps are great- turn by turn directions, voice intergration, flyover and vector based maps. The 3D looks brilliant, vibrant and lifelike, and it’s really fun to play with- the pivoting action of being able to rotate the point of view and zoom out so you can play with the whole globe is stupidly fun. A lot of people find the interface a lot simpler to use and more pleasing to the eye.
It’s definitely something that holds promise, which, yeah, is not really what you want with a cornerstone feature of a new operating system. You want that shit dialed in.
So, Good Guy Apple organizes a press release where they tell their own customers that they made a mistake in releasing their maps too early, that they were sorry, and advised them to go to their competitors- please. They showed remarkable customer service by admitting their mistake and doing the right thing for their customers.
Apple have told their customers that they are improving maps and that the problems like buildings or roadways looking a bit funny will be fixed by user feedback, so an increasingly perfected system. Until that point is reached, we suggest using Apple maps until you run into a problem, then using Google maps as a backup. To do this- go to google maps in safari, and you will be prompted to ‘save as an app for your mobile’ by touching the arrow on the bottom and choosing the option to add to homescreen.