So, today’s the day, huh?
NEW APPLE PRODUCTS OH MY GOD SKRILLEX NEEDS TO BE PLAYING THE SOUNDTRACK TO THIS BLOG POST.
I’m sorry, we’re a little bit excited over here.
So, hey, WHATSUP.
At 10am pacific time Apple held a special media event at their town hall auditorium in Cupertino, California.
Everyone was VERY excited, even though the select few members of the press who were super special enough to be invited didn’t really show their excitement very well. Here are some of them lined up like they’re waiting for a bus, instead of shiny new iPhones!! Silly super special people!
BUT! Then they went inside….
Inside, Tim cook, Craig Federighi, a few special guests, and ( sadly, only) videos of Jony Ive were awaiting.
We got ourselves a shiny-ass brand spanking new iPhone 5S AND a pretty bubbly multicolored sparkly iPhone 5C!
Now, this is the part where we say a lot of words about hardware and software specs and you skim through and judge whether you’re going to want one, or whether you’re gonna want to complain about it not being up to par with expectations and in line with what other smart phone giants are doing with their tech.
Here’s our opinion on that, first up. We… we want one. Of both. We don’t know how to justify that, but we do.
There was a few surprises, which is always great considering the multitude of leaks that appeared in the weeks leading up to this event. We got a few things that we were expecting, and a few other things that Apple kept up their sleeves like the crafty tech magicians that they are.
Tim Cook started things off, as he usually does, and he did so by talking about the iTunes Music Festival, which you can read about here.
He moved on to speak about how Apple retail is expanding, and how next month, Apple is forecasting that they will sell their 700 millionth iOS device. Millionth. Wowsers.
Craig Federighi got up and spoke about iOS 7, how awesome it is, and how with it you might miss your phone calls because of the new techno ringtones? He’d probably like our Skrillex blog soundtrack!
Tim then let everyone know that on any new iOS device sold, the following apps will be available to download for free- Keynote, Numbers, Pages, iMovie and iPhoto. SCORE!
Then they got down to business. You know the business. The iPhone business. Two new designs.
The iPhone 5C
It’s pretty, guys. It’s really pretty. The 5C is made from one single hard-coated polycarbonate surface with no seams, part lines or joins which has a reinforced steel structure on the inside. ( Polycarbonate is basically a plastic shell instead of aluminum).
It’s replacing the iPhone 5, however the 8Gb 4S will stay in the lineup as their low end model, offered for free on contract.
As expected, the 5C comes in a range of bright poppy rainbow bright colors that will no doubt attract many young rainbow bright individuals.Green, Yellow, Blue, White and a quite salmony looking red.
The phone has a 4 inch retina display, integrated touch, 8 megapixel camera, and is powered by the same chip as in the iPhone 5.
The 5C still has both rear and front facing cameras, so selfie takers can breathe a sigh of relief! The cameras are both still 5 megapixel and the back camera has a flash, so you don’t have to prepare yourself for any loss of quality.
It will also have slightly larger battery capacity and a new HD Facetime camera.
This colorful sparkle pony will be offered in 16Gb for $99 and 32Gb for $199 on a two year contract, with cases costing $29 each.
So. It’s basically the iPhone 5, except slightly better, but more platsicky and colorful. We really like the idea of the seamless shell, and really wanna see if it lives up to our idea on how nice it would feel in the hand.
Jony Ive ( via video) said it perfectly- ” The iPhone 5C is beautifully, unapologetically plastic… It’s simpler, more essential, more capable and more colorful.”
The iPhone 5S
It’s really shiny looking. Also, according to Apple, “The most forward-thinking phone we’ve ever created.”
The 5S will come in three colors- Gold, Space Gray and Silver, and yes, although not called champagne, the gold is refined and ridiculously shiny and wanted.
The iPhone 5S has an A7 chip, and is the first smartphone ever to have one. The A7 is a modern instruction set, with 2x general purpose registers, 2x floating point registers, over 1 billion transistors and 100 square mm die size. It has twice as many transistors for roughly the same size as the A6. It will have Xcode support, and it’s backwards-compatible. 32 and 64-bit.
This stuff? It means that this phone is hella fast, and hella powerful. The CPU performance is 40 times faster than the original iPhone, and half of that increase comes with the A7 chip. The graphics performance is 56 times the original iPhone. The phone will be significantly and noticeably faster and better at doing everyday operations.
The way they choose to show this? The announcement and demo of Infinity Blade 3, by Epic Games co-founder Donald Mustard. You can run 5 times faster on the 5S than on the iPhone 5, for example, and there is four times the detail on characters, such as this guy:
Infinity Blade 3 will be available alongside the iPhone 5s.
The iPhone 5S will also come with a chip called the M7 chip which measures motion continuously – it acts as an accelerometer, gyroscope, and as a compass support. It will also have a CoreMotion API which will be able to identify your movement, if you’re running or driving, etc. Nike is coming out with an app called Nike + Move which will use these features to keep track of your activities.
Battery time is AWESOME! Just looky here:
The camera on the new iPhone is where a lot of the surprising and most welcome improvements (in our opinion) were made. The new camera has a 5 element Apple designed lens with f/2.2 aperture and 15% larger active sensor area. It looks like this:
iOS 7 will automatically set white balance, exposure level and will pick the sharpest from a series of photos.
The duel LED flash is there, they’re calling it True Tone. It will allow of better low light photography and will combine the two lights to get the right color balance for the room.
There is digital auto stabilization, and, something we love- burst mode. If you hold the shutter down, the camera will take ten photos per second until you lift your finger off the button. It will also analyze all the burst shots and present which one it thinks is the best, whilst still storing the others.
SLO-MO! Slo-mo is supported you guys! That’s HD, 120 frames per second slo-mo we’re talking. That is so cool! You can even select which parts of your video you want in normal speed, and which parts in slo-mo. There’s going to be so many slo-mo you-tube videos this winter…. Cue snowballs to the face!
Finally, when you shoot panoramic shots, the camera can adjust the exposure automatically as you go along. Thank god, cos the sun just is not a team player when we shoot panoramic.
Ok, now for security- yeah, it’s the fingerprint sensor. Or, as it’s now known- the Touch ID.
The new iPhone has a crystal inlaid fingerprint scanner in place of the home button that can read multiple fingerprints. There is a stainless steel detection ring around the home button, so that the sensor can detect your finger without you having to press the button.
This is the finger they showed- just in case you forgot what one looked like. Sorry if you did. That’s… awkward.
The sensor is 170 microns thin, 500 ppi resolution, scans sub-epidermal skin layers and has 360-degree readability.
It basically takes a picture of your fingerprint in order to analyze it, all fingerprints are encrypted, and they will never be stored on Apple servers or backed up to the cloud. Awesome.
The fingerprint scanner will come in handy for security and shopping – the examples they give are not having to enter a passcode for your iPhone ( or worry about how you’re too lazy to set up a passcode) and having your fingerprint replace the ever irritating iTunes password.
Pricing is the same as the iPhone 5, 16Gb – $199, 32Gb – $299, 64Gb – $399 with a two year contract. Cases for the 5S are $49 each.
Here’s a picture of Tim Cook talking. It made us feel more involved.
Now we’re down to the nitty gritty end. iOS 7 will be available to download for free on September 18th.
The iPhone 5C will be available for pre-order starting midnight the 13th of September, with full release in stores on the 20th of September. The iPhone 5S will not be available for pre-order, but will be available online and in-store on September the 20th.
By December, the new iPhones will be available in more than 100 countries.
The Apple store has been down since 6am this morning in preparation for the iPhone announcements-but will be back online right now if you want to check out the goods!
Overall, we’re really pleased with these releases. They show consistency, reliability, and significant hardware and software upgrades, alongside iOS 7.
Without having physically held or played with today’s releases (yet!), we can’t be for realsies sure, but it sounds like having ( at least) one of these phones will definitely improve how we use our mobile technology, and increase out affection for said technology.
We… we really like them. We also believe that it is serious time, guys, to start thinking about upgrading and how you’re going to go ahead and do that. Which phone is best for your needs, and how are you going to get that shiny newness into your hot little hands?
We want the champagne 5S, 64Gb, because we like shiny, sophisticated, fast, powerful, and awesome tech that makes everyone’s life better.
Just like we do. Right? But, also, it has the super sweet camera stuff. And the Touch ID. And the fast and powerful stuff.
Whichever one you choose, if you are considering selling a stinky old iPhone in order to get the CASHMONEY to upgrade or buy new these shiny new iPhones, you should click on this blue link right here, which will tell you all you need to know about preparing your old phone for moving on to it’s new forever home.
You can also click on this blue link right here to see how much CASHMONEY we can give you for your stinky old iPhone! Super fast, super easy, super large CASHMONEY!!
And that’s a wrap! We hope this brightened your day!
Images courtesy of Macrumors, The Verge, and Engadget. Special thanks to the super awesome Brad Molen over at Engadget for providing pretty much the best live blog we’ve ever read. Serious.