Posts tagged: Stremaing

Apple to invest $1 Billion dollars in streaming entertainment over next year

Apple is going full force into the TV world over the next year, with a (quite) large amount of  $1 billion being put aside to acquire and produce original television content .

 

We say (quite) because although it’s a lot of money to, well, most people, but compared to Netflix? Nooooot so much. Late last year Netflix pledged to spend $6 billion dollars on content.

 

Oh boy.

 

But back to Apple. We could be looking at maybe as many as 10 Apple show in the next year, with the budget controlled by two ex-Sony guys,  Jamie Erlicht and Zack Van Amburg.

 

Apple’s foray into the TV production world have so far included “Planet of the Apps”, which was launched in June on Apple Music, and “Carpool Karaoke,” which was launched last week.

 

What do you  think, will Apple have a hit on TV? The next Breaking Bad? Westworld? … Passions?