There is much to be learned from Apple

Apple are an excellent PR machine- there are few other companies out there that control the mystery surrounding their new products so well, brilliantly exampled by right now, months out from the release of their new iPhone.

Everyday whether you’re looking for them or not, there are a silly amount of articles guessing and guestimating everything about the new release– from the name, shape, differences in hardware and software, and even the actual date of the release. They have people talking months in advance, and most of it is good.

Although other smartphones do have a large share of the market– they have nowhere near PR skills. I think I remember reading one article about the Galaxy coming out a while ago… It’s a Sony right?

Part of the PR genius is due to the cult following Apple has created within it’s customer base, and part of it is the huge amount of money riding on every new decision Apple makes. Part of it again is the mystery they shroud themselves in. Everyone has heard the stories about Apple software engineers not knowing what the hardware looks like, and visa versa. They create the idea that only very very few people actually have an idea of the overall product. And that makes us want to know even more.

There are also the tidbits given out at key moments to the chosen few members of the press/tech world from ‘sources close to Apple’ that keep people talking. Will the new release have a metal back? It will have a larger screen! They’ve started producing them! The dock will be a different shape! I’ve seen a mock-up! Will it be called iPhone 5? iPhone X? The new iPhone? How long do I have to wait to own one?!

As a business person, or a wannabe business person, there is a lot to learn from Apple. Look at the new pieces of information, but also look past them at when and how they are created, and how they in turn create excellent PR for the company. You can also look at ways you can benefit– always legally of course- Someone, somewhere registered the domain name TheIphone5.com, which is currently for sale for $5228.00… If you can use what you know to look into the future, and guess what domain might be worth that much or more in the future, take a risk and buy a domain that you might be able to make a big profit from sometime in the future.

There is much to be learned from Apple.

iphone 5 name still in the running.

There is still a chance that the new iPhone might be called ‘iPhone 5’.

Although this would be a great opportunity for them to change it up and to make the naming sequence more logical to it’s customers, Apple had earlier this month sought to gain ownership of the domain iPhone5.com with the World Intellectual Property Organization (WIPO).

The case has now been settled without the assistance of WIPO, making us think that Apple paid enough coin to gain ownership. This may lead some to jump to conclusions, but this doesn’t necessarily mean that the iPhone will be the ‘iPhone 5’, as they may just be trying to control sites so directly connected with their new baby… but it does make you think, which is great PR anyway you look at it.

iPhone 5: ‘Gifting’ for special occasions

In an earlier article, we talked about the NFC chip and its implications in controlling financial transactions on the next iPhone. As it turns out, NFC chips are capable of doing a lot more—Apple will be offering customers a chance to send and receive digital gifts via iTunes.

Gifting: Digital gifts over iTunes

Downloading and sharing audio and video over the internet is quite in vogue these days—but there’s the copyright law issue. A lot of digital distributors are binding up the usage and distribution of audio/video files these days, so what you have is those copyright protected medias become unplayable when transferred to a second media.

The solution to this, in the Apple way—‘Gifting’. It’s going to be a unique platform, where you buy and present music and video contents to your beloved ones. The better part; it’s not only limited to iPhones; but also available on iPod Touch and iPad over the iTunes.

Gifting through iTunes: Simple enough

Guys, the gifting is easy enough. If you are sending say, an audio file , as soon as you authorize the gift charge on your iTunes account—it gets transmitted via the NFC chip to the designated user’s device. As the receiver has to confirm the receipt over NFC, the copyright issues and illegal distribution is not at all an issue.

You may be thinking, well, my fiancée is away and I want to give her a track as a surprise gift! Then, you can submit a request with iTunes, which will be processed backend and the receiver will receive a specific encrypted gift file. Also, file transfer can be done between two remote iDevices by sending and confirming emails alongside customized voice and image greetings.

Simple, isn’t it?

iPhone latest features: ‘iWallet’ and LTE Connectivity

Apple have won the major ‘iWallet’ patent this March 6^th, LTE connnectivity on the iPhone 5!

iWallet: Using NFC to control your accounts

On 6^th March, Apple won the patent for an intelligent technology named the ‘iWallet.’ The best part of the technology is that it will empower you to simultaneously control all your iPhone subsidiary financial accounts. You can do all your credit card transactions through your iPhone itself, making use of an inbuilt Near Field Communication (NFC) chip. Not only that, you can keep yourself updated about the payments you are making– via the statements from iTunes billing systems. If you are worried about security issues, you need not be—the digital encryption confirms every transaction you are making to be safe and secure. As per reports, ‘iWallet’ will also have a ‘Parental Control’ option—to make use of the features in a restricted manner; much like a digital wallet.

LTE Connectivity in iPhone 5: A surety

Going by the positive feedback Apple received from the latest iPad, implementation of 4G LTE connectivity is almost a surety. Owing to LTE’s superior download and upload speeds over conventional 3G networks, Apple is certainly looking forward to integrate this onto the next iPhone 5, possibly a Qualcomm next generation chip. Perhaps when you are reading this article; Apple techs are busy working out ways to increase battery life in the future LTE iPhone 5.