Apple’s new music-focused iPad Ad

Just in time for the Grammys, Apple has released a new music focused iPad Ad entitled ‘Change’.

The Ad features Swedish singer Elliphant, Los Angeles-based producer Gaslamp Killer, and English DJ Riton composing, mixing, producing and recording music entirely using iPads and ends with the phrase – “Everything changes with iPad”

Check it out!

Apple iPad Air 2 Ad

Released just under a month ago, Apple’s new iPad Air 2 ad shows people doing amazing and inspiring things on and with their iPad 2’s. Which is great, if you’re into all that, we guess.

From the sauce:

“Change is in the Air. From the studio to the classroom, the field to the garage, iPad Air 2 is helping people discover new and better ways to do the things they love. Imagine what you’ll do with it.”

It also rocks to play games on whilst procrastinating, so there’s that to consider too.

What’s happening with Google Glass?

Onto another much talked about Google invention – Google Glass.In recent weeks it seems that the trajectory of the project has changed, moving out of Google’s experimental Google X labs to be a stand alone product, heading towards being a full on consumer product in the next-to-near future.

Still being headed up by Ivy Ross, Glass will also now be overseen by Tony Fadell who also runs Google’s line of Nest Devices. An important detail in all of this? The Google Glass explorer program ended on January 19th.

Expect Google Glass to be subject to some pretty significant, more user friendly changes between now and then, likely more so with the design and user accessibility then the software.

Ivy Ross, and Tony Fadell both have a design heavy background, and Fadell was the designer of the original iPod. As well as making the product more user friendly, the aim has to be to make it a much more lauded product – instead of the punchline of so many tech/hipster/douchebag jokes.

Although they have a lot to overcome, including a lot of people’s seemingly insurmountable personal security concerns, hopefully for Google’s sake, from now on, we’ll hear less ” I got punched in the face for wearing Google Glass” stories and more “Google Glass is awesome” stories.

Google taking over the world

So it looks like as well as taking over the internet, driverless car technology and a googolplex of other projects (see what we did there?) Google will soon be launching it’s own wireless carrier service.

The service will be using both T-Mobile and Sprint infrastructure under newly inked deals, allowing them to provide a service they can control in what some say is a direct way pushing the fairly tight competition into an arena with higher speeds and lower pricing.

There is no information yet on when their wireless carrier brand will launch or any other specifics, but we’ll keep you updated as we know more!

Steve Jobs Biopic update!

Photos have surfaced on UK website The Daily mail, that show Michael Fassbender and Seth Rogan in character on the set of the new Steve Jobs Biopic.

The shots were taken whilst the two were filming at the Flint Center in Cupertino last week. The photo seemed to confirm to some the uncertainty that had arisen from Fassbender’s casting, as he looked less like Jobs than expected, however others were left simply intrigued.

If you remember, in leaked Sony emails, producers were initially against the final casting of Fassbender after Leonardo DiCaprio and Christian Bale dropped out, stating that “The world isn’t going to care”.

Meanwhile,  a couple of days later a bunch of over 2000 people got super excited about the possibility of being involved with the film, dressed up in their 80’s best, responding to a casting call for extras and lining up from 5Am for a 9am call time.

Check out the casting call here. The film will reportedly continue filming around the Bay Area for the next 6-7 weeks so keep an eye out!

Apple testing driverless car?

So there’s been a Dodge caravan minivan driving around Concord, CA, and it’s got all kinds of weird things on top of it. Naturally, because of it’s close location to the wonder that is Silicon Valley (the place… not the TV Show) people got suspicious.

Turns out, the van is leased to Apple. THE MYSTERY DEEPENS to pretty much where it was expected to go. Apple hasn’t made any comment yet, but it appears that the car has a bunch of super nice cameras on top of it, leading many to speculate that the car is being used either to improve their mapping technology, or to test driverless vehicle technology.

Unlike our friends at Google, Apple isn’t actually licensed  for testing driverless cars, however that wouldn’t stop them from having a partnership with one of the manufacturers who does.

Check out pics of the Van here at Claycord.com

Have you seen the mystery van around? Got any clues? Drop us a line!