Apple changing app labelling
Up until right now, when you purchased an app in the Apple App Stpre that didn’t cost you any money up-front, but did have the option to make in-app purchases, in the App Store, it was labelled as ‘Free’.
Not so anymore!
The folks over the Apple figure that this could come off as a tad misleading, so they’ve changed the labelling in the App store to reflect that. Apps that were previously ‘Free’ but which had in-app purchases available now read ‘Get’ instead.
Earlier this year, the European Commission asked Apple and Google to implement changes to the way they sell apps, to avoid misleading customers about “free” games that are not actually free.
Back in July, Google announced that it would cease calling games with in-app purchases “free,” and although Apple already does a bunch of stuff to try and prevent in-app purchase confusion (such as “offers in-app purchases” disclosures on purchase pages etc) they are now left in a position to follow suit.
So, now everyone should be clear- if there’s an App that doesn’t cost any money, go ahead and ‘get’ it. It won’t cost you any money unless you explicitly agree to make in-app purchases. If you agree to make in-app purchases, you pay them money. Which is when it stops being free.
Financials can be hard, yo.


