Apple’s plans for television
Amid recent speculation on Apple’s foray into a streaming television service, more rumors are now building on a large update to Apple TV, which hasn’t been updated since 2012, but has recently had a huge price slash from $99 down to $69.
Folks believe that both a streaming service and an updated set top box will be revealed at the World Wide Developers Conference in San Francisco June 8-12. Apple has long been interested in entering the Television market, seeing it currently as an antiquated way to look at our main form of in-home entertainment. For a long time they’ve been looking at bringing our lounge rooms into the modern digital world.
Think voice activated and responsive Siri, think controlling your appliances, security and lighting from one place with HomeKit-enabled home automation. Think integrated everything. Think the easiest and fastest way to watch what you want, when you want. Or at least, that’s what they’ve been hinting at wanting to do since about 2009.
The new set top box will most likely have the new Samsung A8 chip, as well as a lot more storage, an updated design (whilst still keeping the slimline aesthetic) and an App Store with an SDK available for developers to create apps.
Their streaming service will be backed by networks like ABC, CBS, Fox, ESPN and FX. For the web-based TV service for iPhone, iPad, Apple TV etc, you’re looking at about $30 to $40 per month.
So, April 10th we can try on the Apple Watch. April 24th, we can own the Apple Watch, June 8th, we might hear about Apple’s plans to revolutionize our lounge rooms. If only Apple products were free, huh.


