The Washington Post has posted a new interview with Tim Cook, where he talks about his first five years as Apple CEO. The interview, rather depressingly titled ‘ Running Apple ‘is sort of a lonely job’, goes in depth about how he feels he has grown in the role and hints at future Apple product pathways.
From the Sauce:
How the company itself has changed under his tenure as CEO:
“The obvious things are we have more employees. The company is four times larger [by revenue since 2010]. We’ve broadened the iPhone lineup. That was a really key decision and I think a very good one. We’ve gone into the Apple Watch business, which has gotten us into wellness and in health. We keep pulling that string to see where that takes us. Lots of core technology work has been done.”
The Future of Apple Products:
“Look at the core technologies that make up the smartphone today and look at the ones that will be dominant in smartphones of the future — like AI. AI will make this product even more essential to you. It will become even a better assistant than it is today. So where you probably aren’t leaving home without it today — you’re really going to be connected to it in the future. That level of performance is going to skyrocket.
Siri & Apple AI:
“Increasingly, Siri understands things without having to memorize certain ways to say things. The prediction of Siri is going way up. What we’ve done with AI is focus on things that will help the customer. And we announced in June that we’re opening Siri to third parties, so third-party developers can now use Siri. So a simple example with that, whatever kind of ride-sharing app you might use, Uber or Lyft in the United States, you could just — using your voice — order the car. So third-party developers are writing tons of those that will be available to the public in the fall. And that’s how we’re broadening Siri in a huge way.
The possibility of Apple branded Augmented reality:
“I think AR (augmented reality) is extremely interesting and sort of a core technology. So, yes, it’s something we’re doing a lot of things on behind that curtain that we talked about. [Laughs.]
Want to know the most important things going on in Pop Culture?
You can turn on the TV or check Facebook, but that can be a mixed bag at best. You know what? it’ll be something programmers at Apple have written into Siri, for sure. Take for example, the two most recent examples: The outrageous cultural phenomenon that is Pokemon GO, and also, the never-endingly popular TV Show, Game of Thrones.
Siri will have answers to both when you ask her about them. Especially about Pokemon GO – as Siri is partially powered by Wolfram Alpha, which has gathered a bunch of info on Pokemon since 2013. She also makes ‘jokes’ about it.
EG: “I like pocket monsters. Pocket assistants, too.”
See? ‘Jokes’.
With Game of Thrones, you can ask her a bunch of questions – but don’t ask her who Jon Snow’s father is ( Or do, who are we your parents?)
What’ll be the next big pop culture hit to be featured in Siri’s repertoire? We’re going to bet that if Trump gets in, she might have something to say about that…
Well, that was unexpected. Enzo! Did your iPhone break? Can we buy it? Please? We love stinky broken iPhones! and this one’s an OLYMPIC STINKY BROKEN IPHONE. That might be the best kind.
You betcha. Mr West is trying to make peace inbetween two of the biggest Music streaming services; Apple Music and Tidal. He claims that the negativity between the two is creating negativity in the Music industry as a whole.
Mr West is not only aligned with Tidal – he is part owner, along with a bunch of other musicans – Jay Z , Beyoncé, Prince, Rihanna, Kanye West, Nicki Minaj, Daft Punk, Jack White, Madonna, Arcade Fire, Alicia Keys, Usher, Chris Martin, Calvin Harris, deadmau5, Jason Aldean and J. Cole.
Check out his Tweets:
This Tidal Apple beef is fucking up the music game.
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Apple’s iBooks launched its own Instagram account on Saturday!
Featuring an animation of the cover and blurb of Emma Cline’s novel The Girls, the account is being used to promote books available on iBooks, using animations, blurbs, reviews and other media.
The account also takes you via a link in it’s profile to books that are being promoted and is currently celebrating both J.K. Rowling’s birthday and the new Harry Potter play – Harry Potter And The Cursed Child.
BTW: Did you know there was a new Harry Potter Book? THERE IS. YOU SHOULD PROBABLY GET IT.
ALSO BTW: If you’re reading your iBooks through a cracked screen, please don’t. Upgrade that ish!! Sell us your cracked iPhone, we’ll give you cash to buy a new one so you can see clearly, like the song! Easy peasy! Get a quote and free mailer box here!
The second-generation Apple Watch is said to be announced this fall, and will feature an “One Glass Solution” (OGS) display technology instead of Glass on Glass (G/G) technology, according to reports.
What does that mean?
Basically, it means less glass, which means it’ll be thinner and lighter. Instead of 2 layers of glass – there’ll be one and a layer of thinner material.
Any other changes are said to be less design focused, and more about the hardware – faster processer, improved battery and the possibility of cellular connectivity.
So here’s a question for you. Yeah, you. There have been a cavalcade of rumors in the past year that the upcoming iPhone 7 will not have a headphone jack. A bunch of people have corroborated these rumors. NO-one who has any proof, of course.
If it doesn’t have a headphone jack, there’s a strong possibility that to ease the transition, the new iPhone will ship with a lightning to 3.5mm dongle.
What do you think will happen with the headphone jack on the iPhone 7?
Uncategorized | iPhone-Antidote | 
August 16, 2016 3:41 pm | 
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