What Tim Cook said at D11: All Things Digital, and what it means.

Tim Cook has confirmed that OS X 10.8.4 and iOS 7 will be announced and previewed at WWDC 2013. Well, d’uh Tim Cook.

And I know I just said D’uh, but iPhone Antidote just thought that was obvious- we’re still SUPER excited about seeing the updated software previewed! Yay!

Mr. Cook confirmed this at D11: All things digital, where he also expressed Apple’s interest in wearable devices ( Hello iWatch), said that he can’t imagine trying to convince someone who doesn’t wear glasses to do so ( … take that Google glass!) and spoke about how Apple is, for reals, not done in the business of game changing technology. Duh! And Yay!

Mr Cook also announced the hiring of ex- Environmental Protection Agency Chief Lisa Jackson. Tim did forget Lisa’s official job title (oops) but said that her role within Apple would be to coordinate their environmental responsibility efforts. Cook also reiterated that Apple had achieved 100% renewable energy use at its data centers, with its corporate facilities using 75% renewable energy. Nice job, Apple.

So this is what a few people in the tech world are miffed about- what Tim Cook failed to do, and completely on purpose, is to give away anything that people hadn’t already kind of knew about. He was very good at staying mute on subjects such as the next iPhone, and only hinted at the possibility of other product lines in Apple’s future.

Which we should be used to, really. Apple is the king of secret products and well laid secrets, leaked when and to whom they want.

A lot of people say that they have been waiting for too long for an Apple game changer, a product that blew our minds, but in reality after a shockingly good rate of 3 game changing products in 10 years, and then a three year wait, now is the time where we are amping up. Where Apple is amping up. Apple has genuine competitors now, and a new look, tighter, executive team since last years shake up and Steve Jobs’ death.

Everything ( as well as a subtle Tim Cook) is pointing towards a software heavy WWDC, with the hopeful inclusion of iRadio and some super exciting announcements starting this fall, extending into early 2014. Think a beautiful new iOS and OS X,  iWatch, iRadio, iTV, new iPhone, new ipad, and new Macbooks.

It’s an exciting time to be an Apple user!

Image courtesy of techland.time.com