New Apple Ad campaign
Today Apple commenced a new Ad Campaign for the iPhone around the tagline – “Why there’s nothing quite like iPhone.”
Seen on the Apple Homepage and on the iPhone homepage, the campaign is pretty straightforward, pointing out why exactly there’s nothing else quite like the iPhone.
From the sauce:
“Every iPhone we’ve made — and we mean every single one — was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.”
The iPhone’s integration of hardware and software, camera capabilities, breadth of available apps, resistance to malware, and Apple’s commitment to privacy and security with Touch ID and Apple Pay are all featured.


