Instagram reveals new look

 

Instagram has a new logo – actually, it’s a whole new look that’s shared across their other apps too –  Layout, Boomerang and Hyperlapse.

 

Voila –

instagram

 

 

From the Sauce, Ian Spalter, Instagram’s head of design:

 

“The Instagram logo and design was beginning to feel, well… not reflective of the community, and frankly we thought we could make it better.”

 

He goes on to thank the Instagram community for it’s ‘life and color’:

 
“You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.”

 

 

Check out the blog post for yourself here.  What do you think of the redesign?

 

 

 

New iPhone ad starring everyone’s favorite NPH

Apple yesterday released another ad featuring the iPhone 6s and everyone’s favorite superstar, Siri.

 

Um…. We mean Neil Patrick Harris.

 

And Siri.

 

Watch and enjoy!!

 

 

 

 

 

 

App of the week! Travel dreaming edition

roadtrippers

 

Are you planning a road trip? Or are road trips your weekend life? This app is made for you! Even if you’re just interested in knowing whats going on 5 minutes away, this app is pretty rad.

 

It bills itself as the ‘only map built for travelers.’ The app will tell you what’s nearby or on your planned route, from music venues, to national parks, restaurants, roadside attractions, hotels and scenic outlooks.

 

You can plan your trip directly on the app (or on their site), then you can see whats on your route and share with friends, who can then add to the itinerary. Any trips you’ve saved will sync automatically across devices.

 

if you’re planning a European roadtrip, kudos to you, that sounds amazing, can we come? And … sorry, this app is USA focused only for the time being. It also comes with the warning that because it uses GPS, it can be pretty hard on your device battery life.

 

Go Roadtrip warriors!

 

It’s free for iOS from the app store. 

 

 

 

Don’t Pluralize!

Do you pluralize when you talk about multiple Apple devices? Do you care if it’s right that you do/don’t? Well, if you do – here’s the lowdown, care of Apple executive Phil Schiller.

 

This week on Twitter, Phil clarified that it isn’t necessary to pluralize Apple product names.

 

Schiller’s grammar lesson came after a discussion on pluralizing “iPad Pro” between Andreessen Horowitz partner Benedict Evans and iMore analyst Michael Gartenberg. Evans referred to more than one iPad Pro as “iPads Pro,” while Gartenberg said “iPad Pros.”

 
Uh uh, guys. According to Phil, neither approach was correct. The proper way to refer to more than one iPad Pro is to call them “iPad Pro devices.”

 

 

 

 

 

 

Also, it’s  “I have 3 Macintosh,” or “I have 4 Macintosh computers” when referring to more than one Mac.

 

“Words can be both singular and plural, such as deer and clothes,” he explained. By that logic, more than one iPhone would need to be referred to as iPhone devices or iPhone models rather than “iPhones.”

 

 

As Business Insider pointed out, in press releases, Apple themselves has made mention of “iPhones” in the plural form. So, call them whatever you want, we guess.

 

 

Apple’s reshaped Support site goes live

 

As you can see above, in a tweet from The Sauce, this week Apple reloaded their new Support site with a new aesthetic and new customer interaction methods.

 

 

You can get support by phone, chat, or email, set up a repair, or make a Genius Bar appointment.

 

The new site includes a search bar that provides results based on Quick Links, popular topics or the device in question. Alternatively you can ask other Apple users.

 

Also on the site are  details of Apple Workshops in retail stores and lists of recall and replacement programs. The support page is accompanied by the month old Twitter account that you see above.

 

 

Apple’s new Mothers Day Ad.

A week ahead of Mother’s Day, Apple has launched a new commercial centering around a collection of images and video of mothers interacting with their children. The spot continues Apple’s “Shot on iPhone” advertising campaign, with each piece captioned by the amateur iPhone user who captured the moment.

Apple began its “Shot on iPhone” campaign early in 2015, showcasing images collected from both professional and amateur photographers around the world. More recently, Apple’s iPhone campaign has focused on portraying the features of the device, like Touch ID and Siri.