New concept Apple Stores

You guys wanna know something impressive? Angela Ahrendts, Apple’s Senior Vice President of Retail, was the opening speaker for Fortune’s annual Most Powerful Women Summit.

That’s impressive.

In her speech, she spoke about Apple, how she was recruited back in 2014 (even though she tried to convince Tim Cook that she wasn’t right for the job!) and how she believes that:

“The bigger the company, the bigger the obligation” of that company to do something other than rake in profits.”

She then went into detail about her efforts in opening new Apple next generation retail stores. She explained that she wants the Apple retail stores to function as more than just a retail store, but something that integrates itself and adds to it’s surrounding community.

The new next-generation store designs are based on a town square concept that’s focused less on selling things and more on enriching lives.

For example; Apple wants to teach kids things they can’t learn in school, which is why the retail stores will start hosting Swift programming lessons for kids, teachers, and parents.

These lessons are currently available for teachers at Apple Union Square in San Francisco, and will slowly roll out to next-generation stores by next year. Kids, teachers, and parents will be able to attend Apple retail stores and learn to code for free three times a day. Currently, Apple also provides educational camps for kids during the summer.

Another new Apple retail store addition is the new Creative Pro position who will be there to help you figure out what to do with your Apple product, from photography lessons to coding to learning how to make movies or music.

This arts focus continues the community theme,  –

“On the weekend you’ll see an artist sketching things or a guy playing a guitar,” Ahrendts said.

Apple plans to have 95 of these next-generation Apple stores open by the end of the year.