New Jony Ive Interview!
The great man himself, Apple’s design chief Jony Ive, recently gave a rare interview to the Financial Times. Focusing on the design process of the Apple Watch, Ive delves into why and how the new tech was created and has evolved.
From the sauce:
“It was different with the phone – all of us working on the first iPhone were driven by an absolute disdain for the cellphones we were using at the time. That’s not the case here. We’re a group of people who love our watches. So we’re working on something, yet have a high regard for what currently exists.”
It’s a great interview, giving a rare insight into one of the worlds most renowned designers on a product a very many are excited about. In the lead up to Monday’s Apple Watch-centric special media event – go check it out!!
Tags: Apple Watch
Apple, Cool Features, New Releases, Uncategorized | iPhone-Antidote | 
March 6, 2015 1:49 pm
Subscribe
