Don’t Pluralize!
Do you pluralize when you talk about multiple Apple devices? Do you care if it’s right that you do/don’t? Well, if you do – here’s the lowdown, care of Apple executive Phil Schiller.
This week on Twitter, Phil clarified that it isn’t necessary to pluralize Apple product names.
Schiller’s grammar lesson came after a discussion on pluralizing “iPad Pro” between Andreessen Horowitz partner Benedict Evans and iMore analyst Michael Gartenberg. Evans referred to more than one iPad Pro as “iPads Pro,” while Gartenberg said “iPad Pros.”
Uh uh, guys. According to Phil, neither approach was correct. The proper way to refer to more than one iPad Pro is to call them “iPad Pro devices.”
@Gartenberg @BenedictEvans @stevesi @macintux One need never pluralize Apple product names. Ex: Mr. Evans used two iPad Pro devices.
— Philip Schiller (@pschiller) April 28, 2016
Also, it’s “I have 3 Macintosh,” or “I have 4 Macintosh computers” when referring to more than one Mac.
“Words can be both singular and plural, such as deer and clothes,” he explained. By that logic, more than one iPhone would need to be referred to as iPhone devices or iPhone models rather than “iPhones.”
As Business Insider pointed out, in press releases, Apple themselves has made mention of “iPhones” in the plural form. So, call them whatever you want, we guess.

