New Macbooks.

At yesterday’s “Hello Again” Media event Apple revealed a new Macbook Pro!

 

Whatsup with it? For starters, it has a super rad looking integrated “Touch Bar” panel that unlocks new capabilities in apps. The models are thinner, lighter, with a better battery life, upgraded processors, and better displays.

 

 

Watch this:

 

 

And this:

 

 

 

The price point is a little ouchy – $1,799 in the United States for the entry-level 13-inch MacBook Pro model with a Touch Bar, and $2,399 for the 15-inch MacBook Pro models.

 

Explaining the ouch Vs gain conundrum, straight from the Sauce, Apple exec Phil Shiller –

 

“Affordability is “absolutely something we care about,” Schiller says. “But we don’t design for price, we design for the experience and the quality people expect from Mac. Sometimes that means we end up at the higher end of the range, but not on purpose, just because that’s what it costs.”

 

 

Apple also introduced a new Apple TV app that serves as a TV guide to help users find what to watch, a new Accessibility site, and 4K and 5K monitors from LG.

 

 

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