Social Media study: which one is winning with teens?
So, do you Facebook? Instagram? Tweet? Snapchat? Telephone? Write letters?
Well, kudos for you if it’s the last one, it’s almost a lost art, but today we’re talking more social than artistic media and the popularity contest that is after the trendsetting teenager vote.
Piper Jaffray recently conducted a survey of how important various social media companies are in teenagers lives.
Facebook is not doing so well with the kids these days, but Instagram? They’re on fleek. (Did we use that right?)
The company surveyed an (admittedly rather small) sample of 6200 teenagers with the average age of 16. 25% of the respondents worked part time. This was all part of the “Taking stock with Teens survey” which is conducted twice a year focusing on teen spending and brand preference, and which is used by high up executives to know what’s cool and what’s not, and by investors to know what’s worthwhile investing in- and what’s not (anymore).
Piper Jaffray / Via piperjaffray.com
Even though Facebook looks like it’s slumping – it’s not all bad news for the OG. According to another study released last week by the Pew Research center, among people aged 13-17, 71% use Facebook, 52% use Instagram and 41% use Snapchat.
Tags: Social Media, Teenagers
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