Apple Fact Of The Day
Look closely next time you see an Apple Ad or press shot, and you’ll find that the time is always set to 9:41A.M. or 9:42 A.M.
Why?
Because all Apple events start at 9 a.m.
“We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation,” former Apple executive Scott Forstall has said. “When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.”
Forstall’s exacting his team chose the 42-minute mark for the launch of the first iPhone in 2007. “It turned out we were pretty accurate with that estimate, so for the iPad we made it 41 minutes,” he said.
Plus, 42 is the answer to the meaning of life, so there’s that going for them too.
Images courtesy of Phonearena.com & bbc.co.uk

