Apple introducing a new shopping category to the App Store!

The iOS App store will today be updated to include a new shopping category.

The category will encompass apps that offer shopping (DUH), as well as auction apps, savings, coupons, reviews etc. etc. These apps previously found their home in the Lifestyle App but, as that category has grown so much, Apple seems like they thought it was fair to give shopping their very own roomy home.

Apple will be highlighting those Apps within the category that support Apple Pay, but the things to look out for today is the ‘Save While You Shop’ category which will be offering exclusive discounts, free gifts and free shipping at places like Everlane, Zappos, Groupon, and Nordstrom. SWEET, RIGHT?

Look out for the Shopping category to pop up later today in the App store, and, looking to the future a lil’, in the Apple TV App store ( which currently only and Entertainment and Games).

Today’s a good day to shop!

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