Apple’s new ‘Behind The Mac’ Campaign

Apple has recently launched a new four-part campaign focusing on the creative prowess of the Mac, called “Behind the Mac”. The series of ads highlight people who use Macs as part of their creative process, from Photographer and disability advocate Bruce Hall, Musician Grimes, and App developer Peter Kariuki.

 

See below, if only to get your creative inspo’ juices flowing!

 

 

 

 

 

 

 

 

 

 

Happy Summer Solstice!