Apple’s new ‘Behind The Mac’ Campaign

Apple has recently launched a new four-part campaign focusing on the creative prowess of the Mac, called “Behind the Mac”. The series of ads highlight people who use Macs as part of their creative process, from Photographer and disability advocate Bruce Hall, Musician Grimes, and App developer Peter Kariuki.

 

See below, if only to get your creative inspo’ juices flowing!

 

 

 

 

 

 

 

 

 

 

Happy Summer Solstice!

 

 

Apple now powered by 100% clean energy WHAT

Want to hear some good tech news?

 

Apple has announced that its global facilities, including all retail stores, offices, data centers, and more, are powered with 100 percent clean energy.

 

This number includes facilities in 43 countries, including the United States, UK, China, and India.

 

From the Sauce, Tim Cook:

 

“We’re committed to leaving the world better than we found it. After years of hard work we’re proud to have reached this significant milestone, we’re going to keep pushing the boundaries of what is possible with the materials in our products, the way we recycle them, our facilities and our work with suppliers to establish new creative and forward-looking sources of renewable energy because we know the future depends on it.”

 

To accomplish this feat, Apple has invested in and constructed renewable energy facilities all around the world, such as solar arrays, wind farms, biogas fuel cells, and micro-hydration generation systems, and include the solar panels on the roof of Apple Park, its newest campus, 485 megawatts of wind and solar projects across China, solar facilities in Reno, Nevada and Maiden, North Carolina, more than 300 rooftop solar systems in Japan, and an 800-rooftop renewable energy system in Singapore.

 

Since 2016, 96 percent of Apple facilities have been run on renewable energy, so this 100% clean energy target having been met feels like they finally got the cigar. You know, as in up until now they’ve been ‘close, but no cigar’?

 

We’ll be here all week. Yay for good tech news!

 

(PRODUCT)RED iPhone 8 and iPhone 8 Plus Now Available to Order

Special (PRODUCT)RED editions of the iPhone 8 and iPhone 8 Plus were revealed yesterday and are now available to order on Apple.com and through the Apple Store app on iPhone and iPad.

 

The new models are the same price as the iPhone 8 and iPhone 8 Plus models in Apple’s standard colors.

 

iPhone 8 / (RED) / 64GB: $699
iPhone 8 / (RED) / 256GB: $849
iPhone 8 Plus / (RED) / 64GB: $799
iPhone 8 Plus / (RED) / 256GB: $949

 

The first deliveries will arrive to customers Friday, April 13, and in-store availability at Apple Stores and select authorized resellers will begin on the same day in the United States.

 

Apple’s new (PRODUCT)RED edition iPhone X Leather Folio is also available to purchase for $99 starting today.

 

The (PRODUCT)RED products are part of Apple’s 11-year partnership with (RED), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products help to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries.

 

For each (RED) product sold, Apple makes a contribution to The Global Fund, and have so far raised over $160 million.

 

PayPal Discounts $100 iTunes Gift Cards to $85

PayPal’s Digital Gifts eBay storefront is discounting $100 App Store and iTunes gift cards t0 $85 which the company has been doing once a month since February.

 

You must have a PayPal account and after your purchase the gift card will then be delivered via email a few hours later. The gift cards will only be valid on purchases made in the United States App and iTunes Stores.

 

This comes as the iTunes Movies store refreshed with a handful of new sales on both HD and 4K HDR films. Besides movie rentals and purchases on iTunes, these gift cards can be used for Apple Music and other iTunes billing subscriptions, album and iBooks purchases, and more.

 

 

Apple Planning iPhones With Touchless Gesture Controls and Curved Screens

There have been unconfirmed reports that in an effort to stand out in the smartphone world, Apple is planning to incorporate “touchless gesture control” and curved screens into future iPhone models.

 

The touchless control feature would apparently let iPhone owners navigate iOS “by moving their finger close to the screen without actually tapping it.” This technology, if the reports are correct, would still be about two years away, unless Apple finds even better tech to come out with instead.

 

The curved iPhone display feature would curve inward “gradually from top to bottom,” unlike Samsung’s smartphones that curve down and away at the edges of the screen.

 

Along with these claims comes reports that Apple will expand OLED technology to more devices, releasing a larger model iPhone later this year with a 6.5-inch screen, up from the 5.8-inch size in the current iPhone X.

 

The company is also apparently working on an update to the iPhone X’s size and a new, lower-cost LCD model.

Apple Education special event

Apple had its big education event yesterday, held at the Lane Tech College Prep High School in Chicago, Illinois.

 

With it came the welcome news of a new 6th Gen iPad. As this was an education event, it’s key that students and schools will have a specific price point of $299 instead of $329 that the general public will pay.

 

The iPad has a 9.7-inch Retina display that features a higher-resolution touch sensor to enable support for Apple Pencil, which itself will come in at $10 lower for students and schools at $89.

 

It also comes with mega additional storage of 200GB instead of 50GB, the new A10 chip and a 40% faster processer. Apple said that both front and rear cameras provide HD video recording for everything from document scanning to FaceTime calls.

 

One of the main applications aimed at the new iPad is augmented reality, fueled by the device’s Retina display, powerful chip, enhanced cameras, and advanced sensors with a gyroscope and accelerometer. The tablet was built for mobility and durability for students, sporting an aluminum unibody construction.

 

Apple also increased Free iCloud Storage for Students to 200GB, Logitech Announced a $49 Crayon Stylus and $99 Rugged Combo 2 Case for the new iPad, and Apple will also now sell standalone Space Gray Magic Keyboard, Magic Mouse 2, and Magic Trackpad 2.

 

Also welcomed is a reduction in price for AppleCare+ to $69 for 9.7-Inch iPad and iPad Mini Models.

 

On the software side of things, Apple introduced new tools for education, including a Classwork app for assignments, an “Everyone Can Create” curriculum that’s focused on creative pursuits like photography, video making, music, and art, a ClassKit API for creating educational apps with Classwork integration, and new Apple Pencil capabilities for iWork.

 

Apple also announced that, in partnership with Northwestern University, it will establish a Center for Excellence at Lane Tech College Prep in Chicago, which will serve as a hub for teachers at Chicago Public Schools to learn and subsequently teach Apple’s Everyone Can Code curriculum, a free program designed to help students learn how to code, as well as being trained on App Development with Swift.

 

From the Sauce, Apple CEO Tim Cook:

 

“Teachers make a world of difference in their students’ lives, and we owe so much of our own success to their creativity, hard work and dedication. At Apple, we believe every student should have the opportunity to learn to code and we are thrilled to help provide new learning opportunities for Chicago-area teachers so they can bring coding into their classrooms.”

 

You can now watch the whole thing in the events app on Apple TV!

Special Apple in Education event planned

Apple has just announced an event focusing on the all important arena of technology in education. The event will take place on Tuesday, March 27 at Lane Tech College Prep High School in Chicago, with the keynote, centered around “creative new ideas for teachers and students”, commencing at 10:00 a.m. Central Time.

 

 

 

The last time Apple held a similar event was in New York City in January 2012, where it announced iBooks 2 with interactive textbooks, iBooks Author, and a new version of iTunes U for iPad.

 

So what should we expect this time around? There’s a bunch of rumors swirling already about possible hardware and software announcements that could be made during the event, including :

 

iOS 11.3 availability with ClassKit
A cheaper 9.7 inch iPad for education for $259, currently it’s price point is $329.
A cheaper MacBook Air for $799 to $899, currently it’s price point starts at $999.
The AirPower charging mat

 

We can look forward to hearing the facts on March 27th!

 

 

 

Apple to release an even bigger iPhone?

Apparently, Apple will release three new smartphone models this year, to be announced in the Fall.

 

What could they possibly be?

 

Well, we’re essentially, probably, maybe, looking at a more affordable iPhone X, an updated iPhone X, and one high-end model that could be the largest iPhone ever, featuring a nearly 6.5-inch edge-to-edge display. The body of the device will be roughly the same size as the iPhone 8 Plus, but the display will be about an inch larger.

 

The updated iPhone X will reportedly  feature a next-generation processor, maybe a gold color option, and maybe a dual-SIM card capability. Here’s hoping?

 

The cheaper iPhone X model would have an LCD screen, a glass back, and aluminum edges.

 

All of this, obvs, is rumorific. But, it always is. We kind of like the ideas in this particular batch of rumors, though.

 

 

 

New Deals from T-Mobile and AT&T

This week, from T-Mobile, we have a limited time offer to ‘Share the Apple Watch experience.

 

If you buy one Series 3 Apple Watch, you get a second one for half off.

 

Small Print—>  Via 24 monthly bill credits with qualifying DIGITS™ plan. If you cancel wireless service, credits stop and remaining balance is due.

 

AND! Also from T-Mobile, and offer to Get 4 lines of unlimited for just $35 each. PLUS 2 screen Netflix.

 

Small print —> For new customers only activating 4 lines of service. Capable device required. Limited-time offer; after bill credits with AutoPay. Receive Netflix Standard 2-screen (up to $10.99/month value) while you maintain 2+ qualifying T-Mobile ONE lines in good standing. 

 

From AT&T, you can get a new 32GB iPad for $49.99 when you buy a new iPhone on AT&T Next.

 

Small Print —> Get a 32GB iPad for $49.99 on a 2-year agreement* when you buy any iPhone on AT&T Next(R) *Svc activation req’d on both devices. Fees, charges & restr’s apply.

 

 

Apple stock price hits all time high

Following several weeks of gains, Apple’s stock price has hit a new all-time high, trading for slightly above the previous record of $180.10 in intraday trading today.

 

The stock hit a low of $150.24 on February 9, but has since rebounded, and this new high comes after billionaire investor Warren Buffett said his company Berkshire Hathaway has purchased more shares of Apple than any other stock over the past year,  increasing its Apple holdings by 23.3 percent.

 

Apple shares have technically traded for higher prices, but today’s all-time high accounts for multiple stock splits that have occurred. Apple now has a market capitalization of well over $900 billion.

 

Yowza.