Apple Stops Selling Fitbit Products

In what has seemed like a long time coming, Apple has pulled another line of products from it’s retail stores. You’ll remember not long ago Apple stopped selling Bose products, and now they’ve stopped selling Fitbit products in both online and physical retail stores.

This move was not unexpected by anyone, as FitBit products are not only seemingly in direct competition with what the iPhone and more specifically the Apple Watch will provide in combination with the Healthkit, but Fitbit had recently announced that they had no plans to integrate with Apple Healthkit as it was ‘working on other exciting projects’ for it’s users.

Last week, Fitbit announced a new Surge “Fitness Super Watch” that also includes GPS functionality and a heart rate monitor, bringing the similarities to the health functionality of the Apple Watch even closer.

Apple is still selling other fitness tracking products, such as the UP from Jawbone and the Nike Fuelband. It is unclear how much longer these products will remain in Apple stores, or if the specific ban is less to do with competition and more related to Fitbit’s unwillingness to integrate with Apple’s Healthkit.

You can still get Fitbit products in most major retailers.