Apple raised over $20 million for RED Charity!



Apple has raised an utterly amazing and inspiring 20 million dollars for the RED Charity, which helps fight AIDS in Africa. 20 MILLION dollars! That’s some good fight, right there.


The money was raised through Apple’s product RED promotions, running a RED section in the App Store with the help of developers, and donation part of all sales from Friday November 28th until Monday December 1st.


This $20 million dollars contributes toward the over $100 million Apple has raised in the history of it’s partnership with RED.


Tim cook congratulated his team at Apple on this accomplishment in his annual Christmas letter to his employees.


“I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million,” Cook wrote. “The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support.”


The rest of the letter comments on the other accomplishments apple has achieved in 2014, the decisions that have been made, the good he hopes Apple is doing in the world, and what he is looking forward to for the future of Apple.


Here’s the letter in full, thanks to iClarified.


We had a similar Happy Holidays email sent around to iPhone Antidote employees, but it was mainly about how cute our company Guinea Pig looks in front of our Christmas Tree. And the good we plan to do in the world, too. Obviously.


Happy Holidays!

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