Beats by Dre partners with the NBA

Beats by Dr. Dre just announced a multi-year marketing and merchandising partnership with the NBA, which will make it the official headphone, wireless speaker, and audio partner of the NBA, as well as sister associations WNBA, NBA G League, and USA Basketball as of October 2018.

 

Luke Woods, Beats by Dr. Dre president, said:

 

“The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day… the list goes on and on. This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.”

 

Aw, everyone likes going home!

 

In addition to developing NBA-themed headphones for fans, Beats also plans to provide headphones to players and advertise during major events like the NBA All-Star, NBA Draft, international games, WNBA games, and more.

 

 

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