Here’s what happened at the Apple Special Media Event




Guys- the Apple Special Media Event happened! But… what actually happened?


This stuff!


*Umm, so, Carpool Karaoke with James Corden, Tim Cook and Pharrell. Kudos, Apple. You’re cool with the kids.



* The iPhone 7 and iPhone 7 Plus 


First, aesthetics. We get a new color! Jet Black. Doesn’t that just sound like it’s something you have to have right now. They have a whole team of people to make you feel like that.


We have stereo speakers that are now on opposite ends of the iPhone and provide better volume and better dynamic range, and the home button is now flush, with a taptic engine for haptic feedback.


Aaaaaaaand no headphone Jack. But we knew that, right? And we also knew about not being afraid, because with the new iPhone 7 comes wired Lightning in-ear EarPod headphones and a Lightning to 3.5mm adapter. You also get the option of purchasing Airpods – see below!


The antenna bands are different with this model, aligned along the edges of the handsets, instead of across the rear like on the previous models. The volume buttons are positioned directly on the side of the handset and are not recessed like on the iPhone 6.


Now to the insides!


With the iPhone 7 models, we get a 64-bit four-core A10 Fusion processor which delivers up to 40% faster CPU performance, up to 50% faster graphics performance, and better efficiency compared to the A9 chip inside the iPhone 6s and iPhone 6s Plus. We also get better battery life, faster wireless, AND-BIG DEAL GUYS-  improved water resistance, the kind that can deal with splashing and short periods of immersion in water.


There is also a 25% brighter Retina HD display with wider color gamut, improved color management, and 3D Touch.


Now the camera – we get a 12-megapixel rear-facing camera with optical image stabilization,Quad-LED True Tone flash, six-element f/1.8 aperture lens, an artificial light compensating flicker sensor, and enhanced tone mapping. AND THERE”S MORE. A 7-megapixel front-facing FaceTime HD camera with wide color capture and auto-image stabilization.


The iPhone 7 Plus comes with a dual-lens 12-megapixel camera featuring all the same features, but is much more advanced, including a wide-angle lens and a separate telephoto lens that combine to create 2x optical zoom and 10x digital zoom features.




Pre-orders for the new iPhones begin Friday September 9 and will be available to buy more than 25 countries from September 16.


iPhone 7 starts at $649 and comes in 32GB/128GB/256GB capacities.


The iPhone 7 Plus starts at $769, also in 32GB/128GB/256GB capacities.


All come pre-installed with iOS 10, which is also available for download on September 13.



* Apple Watch Series 2 


We get a new material option! Apple Watch Edition in Series 2 was announced, which has a smooth white color.


The new Apple Watch model has a bunch of new health focussed features. Starting with the fact that it’s swimproof and water resistant up to 50 meters, is able to count laps, track average lap pace and auto-detect stroke type to accurately measure active calorie burn. It also comes with built-in GPS for more precise workout readings without needing to take your iPhone on the workouts with you.


From the Sauce:
“We’re thrilled with the response to Apple Watch and how it’s changed people’s lives. We are committed to fitness and health and think our customers will love the new capabilities of Apple Watch Series 2. With a powerful new dual-core processor, water resistance 50 meters and built-in GPS, Apple Watch Series 2 is packed with features to help our customers live a healthy life.”


With a dual-core processor and all-new second-generation S2 chip, Apple Watch Series 2 is up to 50 percent faster than the first generation. A new GPU also improves the device’s overall graphics performance, allowing for a display that’s 2x brighter (ranked at 1,000 nits) than the first Apple Watch, so it’s easier to read in bright sunlight.



Pre-orders are on September 9 with an official launch on September 16.


Apple Watch Series 2 will start at $369, and the ceramic Apple Watch Edition will start at $1249


The first Apple Watch, or “Series 1,” will have models starting at $269, and a processor upgrade also available for preorder on September 9th with an official launch on September 16th.



* Apple Airbuds


Here’s the deal-. Airbuds give you up to 5 hours of music wirelessly. The music will pause when you take them out, because they know things. 


They can be controlled by Siri, of course, because she’s everywhere, and a double tap on the buds allows you to select and control music, change the volume, check battery life or perform any other Siri task.


From the Sauce, Phillip Schiller,Apple’s senior vice president of Worldwide Marketing:

“AirPods are the first headphones to deliver a breakthrough wireless audio experience, and with the new Apple W1 chip they deliver innovative features including high quality sound, great battery life and automatic setup. AirPods are simple and magical to use, with no switches or buttons, automatically connecting to all your Apple devices simply and seamlessly, and letting you access Siri with just a double tap. We can’t wait for users to try them with iPhone 7 and Apple Watch Series 2.”


We like how he called them magical.


Each AirPod also has an additional accelerometer that detects when the user is speaking, while a pair of beam-forming microphones focus on the sound of the user’s voice and filters out external noise. Fancy.


The AirPods come with a Lightning cable for charging the rechargeable battery case.


You’ll be able to purchase them from late October for $159. You must, however, have an Apple device that’s running iOS 10, watchOS 3 or macOS Sierra.




Watch the full Keynote presentation here.  And a rundown of the event in a muuuuuuuch shorter video here. 


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