Jony Ive is leaving Apple!

Design genius Jony Ive announced today that he is leaving Apple after decades at the company!

 

Limelight-shy Ive is credited with developing the iPhone, iMac, and iPod, and will leave Apple at the end of this year.  So what’s next?

 

Well, he’s not going too far, actually. Ive is starting his own design firm called LoveFrom – and Apple will be his very first customer. Apple designer Marc Newsom will also be joining him there.

 

From Tim Cook:

 

 

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,”

 

 

From the man himself:

 

“There are some areas that are personal natural passions for me,” he said to the FT. “The work that we’ve been doing with wearable technology — with technology becoming more personal, there is an inevitability that it becomes worn.”

 

 

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