Posts tagged: Apple retail store

Fancy New Apple Store to open in Brooklyn next weekend

Apple is opening it’s all-new retail store in Downtown Brooklyn next weekend –  Saturday, December 2 at 10:00 a.m. local time.


The store is located in the new 300 Ashland building in the Fort Greene neighborhood of Brooklyn, with an official address of 123 Flatbush Avenue.


And it faaaaaancy.


It’s Apple’s second store in Brooklyn it’s 11th store in New York City, with seven locations in Manhattan, one in Queens, and one on Staten Island.


Worldwide, the Downtown Brooklyn store it Apple’s 499th retail store location.


That’s a lot of Apples.



How will April 10th work?



Looking to buy an Apple watch? Or simply to go have a gander at them? Starting April 10th, you can do just that (although you won’t be able to take one home until the 24th, only pre-ordering starts on the 10th).


So how will it work? Well, it’ll be really, really busy. Think your average Apple store experience, with about 100 more people. That’s totally  a guesstimate, and we’re also guesstimating that the numbers will go up in the days following the 10th with people who are trying to miss out on the starter crowds. Sneakers!


So: busy. If you want to try on an Apple Watch, you’re looking at making and holding a personal 15 minute appointment with an Apple store employee, where they’ll presumably go through a bunch of questions about what style watch and band you want. Supposedly, they’re being trained to look at your style, what you do for a living, your lifestyle, etc and use that information to recommend the perfect Apple watch for you.


If you’re looking at buying the super fancy Gold Apple Watch Edition, you’re looking at a whole 15 minutes more than the rest of us plebs. That’s right, you get half an hour! And you’ll also get attended to by a specially trained employee. So that’s pretty special.


Apple Watch Edition will however only be available in select stores. The other Apple Watch options will be available to try on  in all Apple retail stores from the beginning of store hours on April 10th. The stores will be transformed overnight to and the watches themselves will be placed in glass display tables surrounded by try-on tables.


There will also be pop-up stores for the fancy Edition Apple Watches, although we haven’t heard of any in the states yet. So far we’ve heard mentioned The Wonder Room in Selfridges, the Galeries Lafayette in Paris, and the Isetan Department Store in Tokyo.


Will you be going to try on an Apple Watch on April 10th?