Another NFL player got caught wearing beats!

Beats Headphones have been getting the best marketing in their life in the past few weeks, all thanks to Bose. Say whaat? Yup, you heard us. See, Beats have sponsorship with some of the heavyweight players in the NFL such as Cam Newton and Colin Kaepernick, however with Bose becoming the official sponsor of the entire NFL, this has caused some conflict.

Conflict, which, whilst perhaps costing Beats some cash to the tune of a couple of tens of thousands of dollars has also bought them some great PR.

The NFL, after signing with Bose, has said that they would fine every NFL player that was seen wearing Beats headphones on camera during training camps, practice before, during, and 90 minutes after any game.

Colin Kaepernick has already broken their rule and been fined $10,000 for wearing a pink pair (for breast cancer awareness) after a game a few weeks ago. It has been unclear as to whether Beats or Kaepernick himself picked up the tab for that one, but we know what we would have done if we were Beats. (Picked up the tab.)

More recently Cam Newton was also seen wearing beats on camera during pre-game warm ups in Cincinnati. It hasn’t been concluded if Newton has been fined or not, but there’s certainly been a lot about it in the press.

If he was fined, and if Beats did cover it, we think $20,000 is a pretty cheap price tag for them to pay to have international press coverage WITH  controversy over players breaking the rules in order to wear their brand.

Fun Fact: Michael Jordan was fined $5,000 for each game he played whilst wearing Air Jordans, but he wore them every game, and the fine reached $410,000 for the season while his salary was $610,000 per season at the time. BUT he didn’t care – because Air Jordan’s picked up the TAB believing, rightly, that the money was well worth the press coverage of both the controversy and seeing Michael play in the shoes.

BAM Marketing lesson!