Posts tagged: Lego

Apple starts to sell coolest toy ever

Um, yes please?

 

Apple has begun selling LEGO’s “Hidden Side” LEGO kits. Lego is awesome, yes, but what’s better than awesome? Lego that mixes the physical toy with an augmented reality experience.

 

It’s a new series of LEGO sets that are based on a “chilling, creative world of ghosts,” so kids can build toys that come to life thanks to augmented reality on a smartphone.

 

After the sets are built, kids can view them on an iOS device for interactive augmented reality gameplay that varies based on the set.

 

All of the sets have unique interactions, with mysteries to solve, items to find, games to play, ghosts to collect, AND A GHOST BOSS BATTLE.

 

Four of the LEGO Hidden Side sets (sell below) are available from the Apple online store as of today, and will likely be available in Apple retail stores as well.

 

Newbury Haunted High School – $129.95
 

Paranormal Intercept Bus 3000 – $59.95
 

Wrecked Shrimp Boat – $29.95

 

Graveyard Mystery – $29.95

 

All of these kits come with mini figures, animals, and other theme related accessories as well as all of the building materials to create the intended design.

 

Who’s got a birthday coming up? Does 11 months count as coming up?