
It looks like PayPal might be feeling a little threatened by Apple’s announcement of their payment system Apple Pay, as they have gone on the offense. Last week they pulled a full-page ad in the San Francisco Chronicle making sly digs about Apple’s security.
“We the people want our money safer than our selfies,” reads the PayPal ad. “PayPal, protecting the people economy.”
Obviously they are referring to how some celebrities have had nude photos stolen from their Apple iCloud accounts. The conclusion they want people to have is: How can that security – that failed so many so drastically – possibly be safe enough for your money?
It’s a good effort, and I imagine that a lot of people will agree with what they say, even if it’s not strictly true. Paypal relies on passwords, as does apple, however the celebrity hack was not a security problem on Apple’s side, more so a combination of pretty smart hackers, likely poorly chosen passwords and the mistake of not using the 2-step verification Apple offers as an option. Something Paypal is also vulnerable to. Apple pay will also have the advantage of the Touch ID.
Although not direct competitors – yet – Apple pay will be a system to contend with. It will launch next month at 220,000 retail locations as well as some big name chain stores such as Macy’s, Bloomingdales, Walgreens, Duane Reade, Staples, Subway, McDonalds, Wholefoods, Disney and Sephora. And, the Apple retail stores. Duh. Online stores that will use Apple Pay such as Target, Groupon, Uber and the MLB store, will allow you to make the payments within their mobile apps.
On the other hand, PayPal processes 9.3 million payments each day online and has announced that it will be available in 2 million physical in store locations soon.
If it does come down to a choice you make about who you trust with your hard earned money, make sure it’s a personal choice, not swayed by ads like this. Both companies are obviously reputable and respectable- neither want any of your personal data hacked.
Also make sure that whichever one you choose, (if you indeed have to make a choice) you remember that you are also responsible for the security of your data, and adjust your personal passwords and 2-step verification options accordingly.
Yay for competition making it easier to spend out hard earned dollars! We think.