Posts tagged: Social media challenge

Tim Cook does the Ice Bucket challenge. BTW, if you haven’t heard, there’s an ice bucket challenge.




So if you haven’t heard, there’s a social media ‘challenge’ making the rounds where you pour a bucket of ice on yourself, film it, and put the evidence on social media. Um… fun? Well, yeah, duh it’s fun, but the actual reason behind the challenge is to raise both awareness & funds for Amyotrophic Lateral  Sclerosis, more well known as ALS or Lou Gehrig’s disease.


Sweet! But, is this like those other times when you do the thing and put the thing on social media and then everyone makes fun of you for doing the thing and no one actually benefits? Well, the good news is – not so much with this one.


The Ice Bucket challenge has garnered some high profile challengees such as Jimmy Fallon and Justin Timberlake to name but two, and it has a caveat – if you refuse to do the ice bucket challenge once you have been challenged – you must make a donation towards ALS charities. What is awesome is that many people who have participated in the challenge have poured ice over themselves and  made a donation.


So far, since August 12th, the challenge is said to have raised over $4 million dollars. Now that’s some seriously helpful cash.

Today, Apple CEO Tim Cook took part in the challenge after being challenged by Apple marketing chief Phil Schiller.  He did it at the company’s bi-weekly beer bash with Vanilla Ice playing in the background. ICE ICE BABY MR COOK SiR.


He then went along with the rules and challenged three others – Apple board member Bob Iger, musician Michael Franti, and Beats co-founder Dr Dre.


So we learnt two things today – The ice bucket challenge is good and fun and we should do it if we get challenged, and Apple has a BI-WEEKLY BEER BASH WHAT




Bucket of Ice by Nautical9 is licensed under CC BY-SA 2.0