Yahoo acquires Tumblr!



The acquiring of Internet social media/blog sensation Tumblr by old school industry stronghold Yahoo made headlines when it was announced on the 15th of this month.


Tumblr has become a super popular social media icon both by hosting over 108 million blogs and by the public blog content increasingly creeping into other popular social media sites such as Imgur and Reddit.


Yahoo acquired Tumblr for a mere 1.1 billion dollars. That’s billion, not, like, a hundred. 1.1 Billion.  That, for those counting at home, is the most money anyone has paid for a social media company in years, the closest being Facebook’s acquisition of Instagram for 1 Billion dollars.


Yahoo has promised, and I quote; “Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business”. If they stick to it, this is good news to extremely loyal Tumblr’s who have been (and are)  scared that Yahoo will ruin their beloved social media site and who have threatened to boycott the site under the control of Yahoo.


Marissa Mayer, Yahoo CEO since July last year, seems to be making changes and acquisitions in an attempt to bring Yahoo into the future by gaining new technologies, and focusing on new trends in the tech industry.


As well as Tumblr, so far this month, Yahoo has also acquired the following:


Astrid – Productivity

GoPollGo – real time surveys)

MileWise – Travel Search

Loki Studios – Mobile Gaming

Playerscale – Online Gaming.


Fewf. To top it all off, on Friday  may 24th, Yahoo submitted a formal bid to buy Hulu, the video service currently owned by Newscorp and Disney.  They are bidding against at least five other companies, and their bidding price, although undisclosed, is rumored to be between 600-800 million dollars.


Although Yahoo is still a popular website, Miss. Mayer, one of Time magazine’s top 100 influential people, is trying to envision a path to take Yahoo into the cool, trendy, (moneymaking) future.


Good Luck Yahoo! ( and Tumblr….)



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