Beats by Dre partners with the NBA

Beats by Dr. Dre just announced a multi-year marketing and merchandising partnership with the NBA, which will make it the official headphone, wireless speaker, and audio partner of the NBA, as well as sister associations WNBA, NBA G League, and USA Basketball as of October 2018.

 

Luke Woods, Beats by Dr. Dre president, said:

 

“The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day… the list goes on and on. This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.”

 

Aw, everyone likes going home!

 

In addition to developing NBA-themed headphones for fans, Beats also plans to provide headphones to players and advertise during major events like the NBA All-Star, NBA Draft, international games, WNBA games, and more.

 

 

Will Samsung bring out a foldable phone?

Yes! Probably.

 

Samsung Mobile CEO DJ Koh recently told CNBC that the company was still running on time to reveal its first foldable smartphone later in 2018. The device sounds like it’s probably going to be unveiled at this year’s Samsung Developer Conference, set to be held in November in San Francisco.

 

Samsung first announced its plans for a Galaxy Note smartphone with a bendable display in September 2017, BUT Samsung has already announced this year’s Galaxy Note 9, so it seems likely that this new bendable phone will come with it’s own unique model name and branding.

 

There’s still no details about how exactly the folding screen will work, but many believe there will be no hinge, and instead the screen itself will bend.

 

It also seems like their trying their hardest to make the device not just a novelty, but rather a device that gives users more functionality. According to Koh;

 

“So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, (they think) ‘wow, this is the reason Samsung made it’.”

 

There have been many, many rumors that Samsung is in the lead of the foldable display with competitor Apple, however there has been no concrete evidence or comment by Apple that this is the case, only a few patents with technology that might serve such a device.

 

So, what do you think? Foldable phones… next big thing? Or not so much?