Apple Watch for the win?

The Swiss watch industry is estimated to have shipped a total of 21.1 million units worldwide in 2019. Which is a lot of watches.


BUT The Apple Watch shipped an estimated 30.7 million units worldwide in 2019, which is a lot more.


Unsurprisingly, according to the data, the Apple Watch is more popular among younger buyers, whilst older customers prefer the traditional Swiss. Apple Watch is most popular in North America, Western Europe, and Asia.


BUT these numbers are actually a guesstimate, as Apple doesn’t release Apple Watch sales numbers. So… make of that what you will. Watches are cool.



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