Is Apple bringing an AR product into the game?

There are some big rumors floating around the techisphere that Apple has partnered with German lens specialist Carl Zeiss to create Augmented Reality/mixed reality smart glasses.

 

It would make for some lovely symmetry if, when the world is expecting a great iPhone 8 to celebrate the 10th anniversary of the groundbreaking iPhone, they instead produced another groundbreaking product… and a great iPhone 8.

 

The rumor has come about because of a (purposefully?) not-very-tightlipped Zeiss employee at CES, at a Zeiss booth, which had no Augemented Reality products, but was situated in the AR area.

 

So… not super concrete.

 

But it sounds good, right? Augmented reality, in case you’re wondering, is different from Virtual Reality, because it superimposes digital information and images onto your view of the world, instead of creating a whole new world (good luck getting that song out of your head now, suckers).
Think: Pokemon Go, but less annoying?

 

Apple CEO Tim Cook has talked-momentarily- about his interest in AR before, and that he considers it to be of a higher commercial value than Virtual Reality, and Apple does have some patents out that could relate to this possibility , but we’re just not sure if this might not be reaching a bit.

 

Exciting rumor for this Wednesday Afternoon though.

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