Social Media study: which one is winning with teens?

So, do you Facebook? Instagram? Tweet? Snapchat? Telephone? Write letters?

Well, kudos for you if it’s the last one, it’s almost a lost art, but today we’re talking more social than artistic media and the popularity contest that is after the trendsetting teenager vote.

Piper Jaffray recently conducted a survey of how important various social media companies are in teenagers lives.

Facebook is not doing so well with the kids these days, but Instagram? They’re on fleek. (Did we use that right?)

The company surveyed an (admittedly rather small) sample of 6200 teenagers with the average age of 16. 25% of the respondents worked part time. This was all part of the “Taking stock with Teens survey” which is conducted twice a year focusing on teen spending and brand preference, and which is used by high up executives to know what’s cool and what’s not, and by investors to know what’s worthwhile investing in- and what’s not (anymore).

Piper Jaffray / Via piperjaffray.com

Even though Facebook looks like it’s slumping – it’s not all bad news for the OG. According to another study released last week by the Pew Research center, among people aged 13-17, 71% use Facebook, 52% use Instagram and 41% use Snapchat.

All the cool teenagers have iphones

Are you a cool teenager? Do you have an iPhone? Well, uh, sorry, cos we’re sure this might not be what you want to hear and all…. but you’re now in the majority!

According to a survey administered by Piper Jaffray analyst Gene Munster, 55% of teenagers now use an iPhone. This is up compared to 48% in an April survey and 40% this time last year.

“Our most recent semi-annual Teen survey demonstrates that Apple remains the most popular tech brand amongst teens. As of Fall 2013, the iPhone represented nearly 55% all phones used by teens and the iPad family remained at close to 70% share of tablet ownership.

We believe that while Samsung seemingly had some momentum with teens over the past year, Apple’s brand and product quality has enabled it to remain the top choice for teen consumer electronics.”

Here’s the table of results straight from the sauce!

Mmmmm… sauce.

We mean… yay Apple! Way to keep ahead in one of the most important demographics!

And take THAT other smartphone companies for suggesting, like we know you have, that Apple products are for uncool parent type people!

Hey! Everyone’s cool in our books! As long as everyone accepts Bill Murray as their cool King. K? K.

Image courtesy of Rogerfields.com, foodnetwork.com & Imgur.