There is much to be learned from Apple

Apple are an excellent PR machine- there are few other companies out there that control the mystery surrounding their new products so well, brilliantly exampled by right now, months out from the release of their new iPhone.

Everyday whether you’re looking for them or not, there are a silly amount of articles guessing and guestimating everything about the new release– from the name, shape, differences in hardware and software, and even the actual date of the release. They have people talking months in advance, and most of it is good.

Although other smartphones do have a large share of the market– they have nowhere near PR skills. I think I remember reading one article about the Galaxy coming out a while ago… It’s a Sony right?

Part of the PR genius is due to the cult following Apple has created within it’s customer base, and part of it is the huge amount of money riding on every new decision Apple makes. Part of it again is the mystery they shroud themselves in. Everyone has heard the stories about Apple software engineers not knowing what the hardware looks like, and visa versa. They create the idea that only very very few people actually have an idea of the overall product. And that makes us want to know even more.

There are also the tidbits given out at key moments to the chosen few members of the press/tech world from ‘sources close to Apple’ that keep people talking. Will the new release have a metal back? It will have a larger screen! They’ve started producing them! The dock will be a different shape! I’ve seen a mock-up! Will it be called iPhone 5? iPhone X? The new iPhone? How long do I have to wait to own one?!

As a business person, or a wannabe business person, there is a lot to learn from Apple. Look at the new pieces of information, but also look past them at when and how they are created, and how they in turn create excellent PR for the company. You can also look at ways you can benefit– always legally of course- Someone, somewhere registered the domain name TheIphone5.com, which is currently for sale for $5228.00… If you can use what you know to look into the future, and guess what domain might be worth that much or more in the future, take a risk and buy a domain that you might be able to make a big profit from sometime in the future.

There is much to be learned from Apple.