Tim Cook’s appearance at Startup Fest

Tim Cook recently appeared and spoke at Startup Fest Europe, where he offered both general business advice and some insight into Apple’s future.


He spoke about how he believes healthcare specifically related to the AppStore has massive potential for growth and is incredibly important because of the ability to make people’s lives better through tech:


“The things that interest us the most are things where we can bring our ability to integrate hardware, software, and services into something that’s magical and enriches people in some way. If you look at some of the things we’re doing that do not drive revenue but they have massive interest in them from our teams – health is very much one of those…


The net of that is we believe that health is something that is a huge problem in the world, a huge issue, and we think it is ripe for simplicity and sort of a new view and we’d like to contribute to that. So that’s an area where we’re very focused.”


He spoke about how the Apple Watch will become vital in people’s lives, also in direct relation to healthcare:


“For those of you that own a car. You get in your car, you crank it up, you drive for a while. If it gets a little too hot a light comes on and says you know pull over or check out. If you need an oil change, it comes on and says check the oil. It has all of these things in it that alert you that you need to do something. What is the equivalent for the body?


Well, it’s our minds, but our minds unfortunately convince all of us all too often not to seek help. And many times, we don’t even know. There’s no symptom. So if you could have a device that knew so much about you, it would be pretty incredible and would extend life and extend quality. I’m not saying one device will do all of that, but when you solve such a big problem it takes several contributions. That’s the way I feel here.”


His main business advice?


“Don’t get full of yourself. Don’t smoke your own exhaust. Don’t worry about cannibalizing yourself…I think being hungry — not being driven by money, but being driven by some higher purpose and building great products — is really key. Never do something strictly for money. Do it for love, do it for passion.”


Thanks for our Friday wisdom, Mr Cook!


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