Who Tim Cook looks to for advice

NOTE TO SELF: Whomever Tim Cook looks to for advice in life and or business is someone we should also be interested in for life and or business advice. Even if it’s because of their specific knowledge of his life and circumstances. Still want that advice!



In The Washington Post’s extensive interview with Apple CEO Cook, we found out who his top five are.  Would you believe his number 1 is Kanye West? No? It’d be pretty funny though…


ONE. Warren Buffet.


“When I was going through what should we do on returning cash to shareholders, I thought who could really give us great advice here, who wouldn’t have a bias? So I called up Warren Buffett. I thought he’s the natural person, and so I try to go through that process on everyone.” Cook said. “That doesn’t mean I always do what they say,” he added.




TWO. Anderson Cooper.

Cook said he spoke with him before the super important op-ed he wrote in 2014 declaring “I’m proud to be gay.”

“I talked to Anderson Cooper at length — multiple times,” Cook said. “Because I thought that the way that he handled his announcement was really classy. I was getting advice from people who I thought were really great people who had really deeply thought about it.”



THREE. Bill Clinton

In 2013, Cook was facing his first Congressional testimony (about Apple’s tax practices).

“He knows a lot about the politics,” Cook said of Clinton. “I’d not met him through a political connection. I’d met him through the foundation.”



FOUR. Goldman Sachs CEO Lloyd Blankfein
It was the same hearing that prompted Cook to reach out to another prominent business figure — Lloyd Blankfein, the CEO of Goldman Sachs.

“I looked back to say who’s done this before? I knew Lloyd and thought he’d be honest with me,” Cook said.



FIVE. Laurene Powell Jobs
Steve Jobs’ widow, Laurene Powell Jobs, also counseled Cook prior to his Congressional testimony, noting that she has a unique understanding of the company and Cook himself.

“Laurene has the lens of knowing me and deeply understanding Apple.”



So there you go. Who would be in your top five, if you had a magical email address book? Also: Anyone have Mr Buffet’s personal email? Anyone? That’s some advice we’d really like.



Highlights of extensive Tim Cook Interview here

The Washington Post has posted a new interview with Tim Cook, where he talks about his first five years as Apple CEO. The interview, rather depressingly titled ‘ Running Apple ‘is sort of a lonely job’, goes in depth about how he feels he has grown in the role and hints at future Apple product pathways.


From the Sauce:


How the company itself has changed under his tenure as CEO:


“The obvious things are we have more employees. The company is four times larger [by revenue since 2010]. We’ve broadened the iPhone lineup. That was a really key decision and I think a very good one. We’ve gone into the Apple Watch business, which has gotten us into wellness and in health. We keep pulling that string to see where that takes us. Lots of core technology work has been done.”



The Future of Apple Products:


“Look at the core technologies that make up the smartphone today and look at the ones that will be dominant in smartphones of the future — like AI. AI will make this product even more essential to you. It will become even a better assistant than it is today. So where you probably aren’t leaving home without it today — you’re really going to be connected to it in the future. That level of performance is going to skyrocket.



Siri & Apple AI:


“Increasingly, Siri understands things without having to memorize certain ways to say things. The prediction of Siri is going way up. What we’ve done with AI is focus on things that will help the customer. And we announced in June that we’re opening Siri to third parties, so third-party developers can now use Siri. So a simple example with that, whatever kind of ride-sharing app you might use, Uber or Lyft in the United States, you could just — using your voice — order the car. So third-party developers are writing tons of those that will be available to the public in the fall. And that’s how we’re broadening Siri in a huge way.


The possibility of Apple branded Augmented reality:


“I think AR (augmented reality) is extremely interesting and sort of a core technology. So, yes, it’s something we’re doing a lot of things on behind that curtain that we talked about. [Laughs.]



Read the full interview here. 

Siri’s take on pop culture volume 36

Want to know the most important things going on in Pop Culture?


You can turn on the TV or check Facebook, but that can be a mixed bag at best. You know what? it’ll be something programmers at Apple have written into Siri, for sure. Take for example, the two most recent examples: The outrageous cultural phenomenon that is Pokemon GO, and also, the never-endingly popular TV Show, Game of Thrones.


Siri will have answers to both when you ask her about them. Especially about Pokemon GO – as Siri is partially powered by Wolfram Alpha, which has gathered a bunch of info on Pokemon since 2013.  She also makes ‘jokes’ about it.


EG: “I like pocket monsters. Pocket assistants, too.”


See? ‘Jokes’.


With Game of Thrones, you can ask her a bunch of questions – but don’t ask her who Jon Snow’s father is ( Or do, who are we your parents?)


What’ll be the next big pop culture hit to be featured in Siri’s repertoire? We’re going to bet that if Trump gets in, she might have something to say about that…





Olympic Fencer drops iPhone out of pocket in middle of match!

Olympic French fencer Enzo Lefort was in the middle of an Olympic fencing match last week when something … a bit odd happened.


Mid – bout (is it called a bout? match? Fence-off? Help us Enzo) the fierce fencer’s iPhone dropped out of his pocket and onto the floor.




Well, that was unexpected. Enzo! Did your iPhone break? Can we buy it? Please?  We love stinky broken iPhones! and this one’s an OLYMPIC STINKY BROKEN IPHONE. That might be the best kind.




New Shot on iPhone ad featuring Maya Angelou aims to touch hearts

A new “Shot on iPhone” Ad has just been released by Apple. The ad features a poem by the late Maya Angelou called “Human Family”.


Said to deliberately coincide with the Olympics, the ad celebrates humanity – the beauty of the differences and the similarities between us all.


Check it out!


Is Kanye the peacemaker we’ve been looking for?

Kanye West: Rapper, Husband, father, Shoe maker, fashionista, and…peacemaker?


You betcha. Mr West is trying to make peace inbetween two of the biggest Music streaming services; Apple Music and Tidal. He claims that the negativity between the two is creating negativity in the Music industry as a whole.


Mr West is not only aligned with Tidal – he is part owner, along with a bunch of other musicans – Jay Z , Beyoncé, Prince, Rihanna, Kanye West, Nicki Minaj, Daft Punk, Jack White, Madonna, Arcade Fire, Alicia Keys, Usher, Chris Martin, Calvin Harris, deadmau5, Jason Aldean and J. Cole.


Check out his Tweets:









Do you think Tidal and Apple will make a deal?




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Kickstarter of the Week

Do you have an Apple Watch? Is it rad or what? 


We’re guessing you probably think it’s pretty rad. Wanna make it seem even cooler? You should probably check out The Lift.


It’s a super magic Apple Watch ( And Pebble Smartwatch) charger. So why is it so cool?


Not only does it charge wirelessly, yup, but it uses magnetic levitation.


Yessir, you read that right. Your Apple (or Pebble) Watch will charge, whilst hovering over the base. Check it out.






The Lift is a Kickstarter – check it out here. You can get one for yourself for  $149 during the campaign, or $199 when it’s available to the general public.





Apple iBooks launches Instagram Account

Apple’s iBooks launched its own Instagram account on Saturday!


Featuring an animation of the cover and blurb of Emma Cline’s novel The Girls, the account is being used to promote books available on iBooks, using animations, blurbs, reviews and other media.


The account also takes you via a link in it’s profile to books that are being promoted and is currently celebrating both J.K. Rowling’s birthday and the new Harry Potter play – Harry Potter And The Cursed Child.


BTW: Did you know there was a new Harry Potter Book? THERE IS. YOU SHOULD PROBABLY GET IT.


ALSO BTW: If you’re reading your iBooks through a cracked screen, please don’t. Upgrade that ish!! Sell us your cracked iPhone, we’ll give you cash to buy a new one so you can see clearly, like the song! Easy peasy!  Get a quote and free mailer box here!




Apple Watch 2 rumors

The second-generation Apple Watch is said to be announced this fall, and will feature an “One Glass Solution” (OGS) display technology instead of Glass on Glass (G/G) technology, according to reports.


What does that mean?


Basically, it means less glass, which means it’ll be thinner and lighter. Instead of 2 layers of glass – there’ll be one and a layer of thinner material.


Any other changes are said to be less design focused, and more about the hardware – faster processer, improved battery and the possibility of cellular connectivity.