Who’s the most valuable company in the world? Who is?! Apple is! We always get Run DMZ in our head when we read that sentence for some reason. So, naturally, now you guys get to have it in your head…
There! Ok, so last week Apple was named the world’s most valuable brand. In the world. Technically, in the universe. Alf got nothing on you, Mr Cook.
We miss Alf.
Back in 2000, a company called Interbrand began compiling a ‘Best Global Brand’ survey of the top 100 brands worldwide. The company that produces that sweet, sweet, black gold, Coca Cola, has been number one every single year.
Until now. BUM BUM BUUUUUUUM
This year, Coca Cola has fallen to the number 3 position and Apple has taken place at the top of the brand castle, thank you very much.
Apple climbed from the number 2 position in 2012, and all the way from the number 8 position in 2011.
According to Interbrand’s report, Apple’s brand value has increased by 28% from last year, sitting at 98.3 Billion. That’s… a lot of apples.
Google, with 93.3 billion, placed 2nd this year, and 5 of the top ten were tech companies, a trend that should only become more clear in the years to come.
The global chief executive at Interbrand, Jez Frampton, said:
“What is it they say, ‘Long live the king’? This year, the king is Apple. Every so often, a company changes our lives — not just with its products, but with its ethos. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact — a vision that has allowed Apple to deliver on its promise of innovation time and time again.”
Follow this link to check out the rest of the list! http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013-Brand-View.aspx
Image courtesy of Answerbag.com