100 million iPod Touch’s sold and a new, cheaper update released!

Another milestone for Apple- they’ve just sold their 100 millionth iPod touch! That’s like, 5 iPod touches for everyone in Australia! Yay!

The device has been around since 2007 and the latest update has just been released last Thursday- with interesting results.

The updated iPod only comes in two colors, is only 16GB and has no rear facing camera. That all sounds …a little bit bleh, until you discover the reason for this is the lowered price- now only $229 compared to the 32Gb at $299 and the 64Gb at $399.

Selling cheaper versions of their products has been something that Apple seemed to have shied away from previously. Now however, with this cheaper iPod update, it seems like the first steps for Apple in trying to provide a bigger price scale of their product line to reach more people.

This gives credence to the rumors that Apple is planning to bring out a less expensive version of the iPhone.

According to Analysts, an ‘iPhone mini’ will be announced in July, called such not in reference to size, but in price- with guestimates pointing at a price tag of about $350- $400 to buy outright.

That’s a pretty penny saved compared to the price of the iPhone 5 which is currently $700-$900.

Just like Apple, we’ll have to wait and see if this iPod touch product meets with enough success in sales to know if the move to provide cheaper Apple products is a good path to take.

The risk of trying out this path is that people might rather stick to what they know, be it more expensive Apple products with all the bells and whistles, or another cheaper brand that is already established in that price range.

We vote… good move, Apple!

Image courtesy of engadget.com