Apple’s ‘Start Something New’ Campaign

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Apple introduced a new global campaign just before NYE called Start Something New.

 

The campaign is featured on both their website and in physical retail stores (NY, Toronto & London so far reported), and is showing off pieces of art from Twitter customers and artists such as Oz Hall, Matt Pyke and Craig & Karl. All the art pieces are created wholly on Apple Products.

 

Apple is pushing creative Apps for iOS such as  Procreate, Brushes 3, Slow Shutter, VSCOCam, Waterlogue and iDraw in their ability to create beautiful pieces of art.

 

 

“Every piece in this gallery was created on an Apple product. Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new.”

 

 

Go check it out – It is definitely inspiring and a perfect message for this time of year!